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Industry issues
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Alcohol marketingSelf-regulationHow-to guides for responsible alcohol marketing on social media
Read more about "How-to guides for responsible alcohol marketing on social media"Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
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Food marketingMarketing to childrenMarketing lawRevised AVMSD: Extension of product placement rules to UGC
Read more about "Revised AVMSD: Extension of product placement rules to UGC"WFA discussion paper on the revised Audiovisual Media Services Directive
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Alcohol marketingSelf-regulationWebinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
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Digital policyData collection & privacyDGX Benchmark: Opt-in rates for cookie consent (Europe)
Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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Digital policyData collection & privacyData Ethics Board meeting overview (March 2020)
Read more about "Data Ethics Board meeting overview (March 2020)"Overview of the Data Ethics Board meeting held on 12 March 2020.
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Digital policyData collection & privacyePrivacy task force Meeting Overview (March 2020, Brussels)
Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
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Brand safetyChannelsBrand safetyInfluencersInfluencersWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Alcohol marketingSelf-regulationMarketing lawAlcohol Marketing: literature review
Read more about "Alcohol Marketing: literature review"A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
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Digital policyData collection & privacy
Data Ethics Board meeting overview (January 2020, London)
Read more about "Data Ethics Board meeting overview (January 2020, London)"Overview of the Data Ethics Board meeting held on 21 January 2020.
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Digital policyEveryone’s talking about… privacy
Read more about "Everyone’s talking about… privacy"A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing lawRAC Programme Meeting Overview (February 2020)
Read more about "RAC Programme Meeting Overview (February 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.
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Brand safetyBrand safetyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
Our upcoming events
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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The past few years have seen the emergence and evolution of virtual production.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Open to all GARM members
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