Industry issues - page 26

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Industry issues

  1.    A marketer's guide to ePrivacy (2017)
    Digital policyData collection & privacy

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

    Read more about "A marketer's guide to ePrivacy (2017)"
  2.    Recommendations to master data & tech (2017)
    Digital policyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

    Read more about "Recommendations to master data & tech (2017)"
  3.    Programmatic management fee benchmarking
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
  4.    Better Ads Standards (2017)
    Ad blocking

    Better Ads Standards (2017)

    The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…

    Read more about "Better Ads Standards (2017)"
  5.    Trying to fix the online ad experience
    Digital policyAd blocking

    Trying to fix the online ad experience

    Internet users rarely agree on anything. Except maybe one thing.

    Read more about "Trying to fix the online ad experience"
  6.    4 key trends from Mobile World Congress 2017
    Digital policy

    4 key trends from Mobile World Congress 2017

    Mobile World Congress is big. Surprisingly big.

    Read more about "4 key trends from Mobile World Congress 2017"
  7.    DGX Meeting Overview (February 2017)
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

    Read more about "DGX Meeting Overview (February 2017)"
  8. Alcohol marketing

    Alcohol Marketing: 2016 Year in Review

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

    Read more about "Alcohol Marketing: 2016 Year in Review"
  9.    The Value of Advertising (2017)
    Value of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
  10. Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

    Read more about "5 marketing predictions for 2017"
  11. Digital policyData collection & privacy

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

    Read more about "Bridging the data protection gap"
  12.    Webinar: AVMSD revision

    Webinar: AVMSD revision

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"

Upcoming events

See all events
  1. Media Forum

    19 Jan 2022

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  2. Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of China

    More information Register for this meeting

  3. Sourcing Forum

    20 Jan 2022

    Boasting over a 1200 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  4. Join us on 24 January (10am New York | 3pm London) for a webinar about diversity and representation in media.

    More information Register for this meeting

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