Industry issues

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Industry issues

  1.    DGX Benchmark on data protection/data privacy structure
    Digital policyData collection & privacy

    DGX Benchmark on data protection/data privacy structure

     This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…

    Read more about "DGX Benchmark on data protection/data privacy structure"
  2.    Let's talk about bias

    Let's talk about bias

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…

    Read more about "Let's talk about bias"
  3.    PAG Meeting Overview (September 2019, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (September 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in…

    Read more about "PAG Meeting Overview (September 2019, Brussels)"
  4.    RAC Programme meeting overview (September 2019)
    Digital policyFood marketingMarketing to childrenData collection & privacy

    RAC Programme meeting overview (September 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels

    Read more about "RAC Programme meeting overview (September 2019)"
  5.    Data Ethics Board meeting overview (September 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (September 2019)

    Overview of the Data Ethics Board meeting held on September 9th, 2019

    Read more about "Data Ethics Board meeting overview (September 2019)"
  6.    YouTube struggles with thorny issue of kids’ data
    Marketing to children

    YouTube struggles with thorny issue of kids’ data

    Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement…

    Read more about "YouTube struggles with thorny issue of kids’ data"
  7.    DGX meeting overview (September 2019)
    Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  8.    Advertising has rebranded diversity, and it isn’t a positive change

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  9.    DGX Benchmark on collection and notification policies for stakeholder data
    Digital policyData collection & privacy

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  10.    DGX Benchmark on age verification techniques
    Digital policy

    DGX Benchmark on age verification techniques

     This benchmark gathers perspectives from WFA members about their age verification techniques

    Read more about "DGX Benchmark on age verification techniques"
  11.    DGX Benchmark on customer data retention and notification
    Digital policyData collection & privacy

    DGX Benchmark on customer data retention and notification

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  12.    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
    Brand safetyDigital policyBrand safety

    PAG Platform Policy Group Meeting Overview (July 2019, Brussels)

    Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019

    Read more about "PAG Platform Policy Group Meeting Overview (July 2019, Brussels)"

Our upcoming events

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  1. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

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  2. Discover the Future of Cross-Media Measurement

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  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

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  4. Media Forum

    04 Apr 2024

    Meeting for global/regional media directors or similar

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  5. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

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  6. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

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