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I subscribeThis benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the…
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 September 2019 in…
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on September 18th, 2019 in Brussels
Overview of the Data Ethics Board meeting held on September 9th, 2019
Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement…
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
WFA member benchmark on collection and notification policies for stakeholder data
This benchmark gathers perspectives from WFA members about their age verification techniques
WFA member benchmark about member retention and notification policies for customer data.
Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.