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I subscribePeople are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
Overview of the Data Ethics Board meeting held on April 8th, 2019
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
WFA's annual report with marketing, policy and event highlights from 2018.
Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
WFA member benchmark. For additional details, please log in.
Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels
Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…
Overview of the Data Ethics Board meeting held on February 15th, 2019
Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.