Industry issues

Search field

Industry issues

  1.    DGX meeting overview (March 2019)
    Digital policy

    DGX meeting overview (March 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London

    Read more about "DGX meeting overview (March 2019)"
  2.    PAG Meeting Overview (February 2019, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (February 2019, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…

    Read more about "PAG Meeting Overview (February 2019, Brussels)"
  3.    Data Ethics Board meeting overview (February 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (February 2019)

    Overview of the Data Ethics Board meeting held on February 15th, 2019

    Read more about "Data Ethics Board meeting overview (February 2019)"
  4.    DGX meeting overview (February 2019)
    Digital policy

    DGX meeting overview (February 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California

    Read more about "DGX meeting overview (February 2019)"
  5.    Facebook and GDPR benchmark
    Digital policyData collection & privacy

    Facebook and GDPR benchmark

    This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…

    Read more about "Facebook and GDPR benchmark"
  6.    DGX Benchmark on data privacy controls and audit frameworks
    Digital policyData collection & privacy

    DGX Benchmark on data privacy controls and audit frameworks

    Benchmark results from members on data privacy controls and audit frameworks

    Read more about "DGX Benchmark on data privacy controls and audit frameworks"
  7.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

    Read more about "David Wheldon: The ground is changing but the basics remain the same"
  8.    Diversity & Inclusion in the Production Industry
    Marketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

    Read more about "Diversity & Inclusion in the Production Industry"
  9.    DGX Benchmark on Facebook and GDPR
    Digital policyData collection & privacy

    DGX Benchmark on Facebook and GDPR

    This benchmark gathers replies about member’s perspectives on Facebook and GDPR

    Read more about "DGX Benchmark on Facebook and GDPR"
  10.    WFA position on online HFSS ad ban (New Deal for Consumers)
    Food marketingSelf-regulation

    WFA position on online HFSS ad ban (New Deal for Consumers)

    WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online…

    Read more about "WFA position on online HFSS ad ban (New Deal for Consumers)"
  11.    4 WFA policy predictions for 2019
    Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy

    4 WFA policy predictions for 2019

    The WFA policy team share their predictions for what the next 12 months hold for brands.

    Read more about "4 WFA policy predictions for 2019"
  12.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

    Read more about "Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy"

Our upcoming events

See all events
  1. Open to all GARM members

    More information Register for this meeting

  2. Open to all GARM members

    More information Register for this meeting

  3. Sourcing Forum

    10 Jan 2024

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  4. The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button. 

    More information Register for this meeting

  5. Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.

    More information Register for this meeting

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe
About WFA

We are the only global network for marketers

We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

More about WFA

Become a WFA member and get involved

You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

Join WFA