Industry issues

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Industry issues

  1.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Diversity & InclusionBrand purposeBrand reputation

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

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  2.    Alcohol advertising in digital and social media
    Alcohol marketing

    Alcohol advertising in digital and social media

     

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  3.    Coalition for Better Ads: Feb 2018 State of play
    Ad fraud & verificationBrand safetyAd blockingBrand safety

    Coalition for Better Ads: Feb 2018 State of play

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

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  4.    DGX meeting overview (February 2018)
    Digital policyData collection & privacy

    DGX meeting overview (February 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

    Read more about "DGX meeting overview (February 2018)"
  5.    WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
    Food marketingMarketing law

    WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)

    Position paper on WFA's stance regarding the AVMSD revision 

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  6.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"
  7.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  8.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

    Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
  9.    EU Pledge Annual Reports
    Food marketingSelf-regulation

    EU Pledge Annual Reports

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…

    Read more about "EU Pledge Annual Reports"
  10.    EU Pledge Factsheet 2017
    Food marketingSelf-regulation

    EU Pledge Factsheet 2017

    The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

    Read more about "EU Pledge Factsheet 2017"
  11.    WFA top priorities for AVMSD trilogue discussions (2017)
    Food marketingMarketing law

    WFA top priorities for AVMSD trilogue discussions (2017)

    Priorities for WFA regarding the AVMSD revision.

    Read more about "WFA top priorities for AVMSD trilogue discussions (2017)"
  12.    10 things you should know about GDPR
    Digital policyData collection & privacy

    10 things you should know about GDPR

    Not fully aware of the implications of GDPR? You’re not alone.

    Read more about "10 things you should know about GDPR"

Upcoming events

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  1. Insight Forum

    08 Feb 2023

    For global/regional market research and consumer insight specialists

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  2. Privacy Spotlight: US

    14 Feb 2023

    If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.

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  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  4. Inspiration for the media and marketing agenda in 2023.

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  5. Sourcing Forum

    22 Feb 2023

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  6. Open to all GARM members

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