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Industry issues
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketingThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Digital policyMarketing lawData collection & privacyGDPR represents the beginning, not the end, of the data privacy journey
Read more about "GDPR represents the beginning, not the end, of the data privacy journey"The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…
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Digital policyFood marketingMarketing to childrenRAC Programme meeting overview (May 2019)
Read more about "RAC Programme meeting overview (May 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on May 8th, 2019 in Brussels
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Self-regulationDiversity & InclusionHandbook of good practices and responsibility for ending harassment in events
Read more about "Handbook of good practices and responsibility for ending harassment in events"This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA),…
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Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structurePAG Meeting Overview (May 2019, Brussels)
Read more about "PAG Meeting Overview (May 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
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Brand safetyBrand safetyMedia measurementBrand purposePutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Digital policyData collection & privacyData Ethics Board meeting overview (April 2019)
Read more about "Data Ethics Board meeting overview (April 2019)"Overview of the Data Ethics Board meeting held on April 8th, 2019
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Diversity & InclusionBrand purposeBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Digital policySelf-regulationData & analyticsAnnual Report 2018
Read more about "Annual Report 2018"WFA's annual report with marketing, policy and event highlights from 2018.
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Digital policyData collection & privacy
Data Ethics Board meeting overview (March 2019)
Read more about "Data Ethics Board meeting overview (March 2019)"Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
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Digital policyData collection & privacyDGX Benchmark on email/newsletter tracking pixels
Read more about "DGX Benchmark on email/newsletter tracking pixels"WFA member benchmark. For additional details, please log in.
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Marketing to children
RAC Programme meeting overview (February 2019)
Read more about "RAC Programme meeting overview (February 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels
Our upcoming events
See all events
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This meeting is for WFA DEI Taskforce members only.
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.