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I subscribeOverview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in…
Overview of the Data Ethics Board meeting held on February 15th, 2019
Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
Benchmark results from members on data privacy controls and audit frameworks
WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
White Paper from APR and WFA on diversity & inclusion with a focus on production
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online…
The WFA policy team share their predictions for what the next 12 months hold for brands.
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
Open to all GARM members
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue. Brands are exploring ways to utilise new technologies to supercharge their content efforts, whilst the search engines are still finding their way in a world in which anyone can publish hundreds of thousands of words at the push of a button.
Sponsorship has grown up. For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.