Industry issues - page 29

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Industry issues

  1. 7 Deadly Sins of Marketing
    Reports & whitepapers
    14 March 2015
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

    WFA, Karmarama, We Are Social

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"
  2. Opinions
    19 February 2015
    Food marketing

    EU kids see less and less food ads on TV

    WFA
    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
    Read more about "EU kids see less and less food ads on TV "
  3. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

Upcoming events

19 May 2022

Spotlight: Effective financial management – a focus on Marketing Activation

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  1. Sourcing Forum

    17 May 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  2. Media Forum

    18 May 2022

    There are places available.

    Meeting for global/regional media directors or similar

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  3. Integration Forum

    London United Kingdom

    19 May 2022

    There are places available.

    For global/regional marketing and connection planning leaders

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  4. Spotlight: Effective financial management – a focus on Marketing Activation

    19 May 2022

    There are places available.

    Auditing is dead – long live auditing!

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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