Industry issues

Industry issues

  1.    Alcohol marketers seek to prevent minors from seeing alcohol ads
    Alcohol marketing

    Alcohol marketers seek to prevent minors from seeing alcohol ads

    There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…

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  2.    Webinar: WFA in 2020 - What’s now, what’s next
    Digital policyMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the…

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  3.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  4.    How-to guides for responsible alcohol marketing on social media
    Alcohol marketingSelf-regulation

    How-to guides for responsible alcohol marketing on social media

    Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…

    Read more about "How-to guides for responsible alcohol marketing on social media"
  5.    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Alcohol marketingSelf-regulation

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…

    Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"
  6.    DGX Benchmark: Opt-in rates for cookie consent (Europe)
    Digital policyData collection & privacy

    DGX Benchmark: Opt-in rates for cookie consent (Europe)

    This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

    Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
  7.    Data Ethics Board meeting overview (March 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (March 2020)

    Overview of the Data Ethics Board meeting held on 12 March 2020.

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  8.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  9.    Food Marketing to Kids - Heatmap
    Digital policyFood marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

    Read more about "Food Marketing to Kids - Heatmap"
  10.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

    Read more about "Webinar: Social Commerce in China"
  11.    Alcohol Marketing: literature review
    Alcohol marketingSelf-regulationMarketing law

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"
  12.    Global Alcohol Advertising Heatmap
    Digital policyAlcohol marketingSelf-regulationMarketing law

    Global Alcohol Advertising Heatmap

    A tool providing a snapshot of regulations on alcohol advertising globally.
    Last update: March 2020

    Read more about "Global Alcohol Advertising Heatmap"

Upcoming events

See all events
  1. The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.

    More information Register for this meeting

  2. The Global TV Group and egta invite you to an Online Talk where Peter Field will summarise the main findings of his study 'Advertising in Recession', sharing much-needed insights with all players in the advertising industry.

    More information Register for this meeting

  3. One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

     

    More information Register for this meeting

  4. Policy Action Group

    26 May 2020

    For senior European public/government affairs professionals and national advertiser associations

    More information Register for this meeting

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