Industry issues

Industry issues

  1.    Webinar: California Consumer Privacy Act - insights for advertisers
    Digital policyData collection & privacy

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer…

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  2.    PAG meeting materials – November 2019, Brussels
    Digital policySelf-regulationGender & diversity

    PAG meeting materials – November 2019, Brussels

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019.

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  3.    Unstereotype Alliance launches in Turkey
    Gender & diversity

    Unstereotype Alliance launches in Turkey

    Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone

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  4.    The UK launches cross-media measurement programme
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

    Read more about "The UK launches cross-media measurement programme"
  5.    Data Ethics Board meeting overview (November 2019)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (November 2019)

    Overview of the Data Ethics Board meeting held on December 13th, 2019

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  6.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Food marketingSelf-regulationMarketing to children

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to…

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  7.    DGX meeting overview (November 2019)
    Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

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  8.    DGX: Google Q&A on privacy and advertising
    Digital policyData collection & privacy

    DGX: Google Q&A on privacy and advertising

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

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  9.    RAC Programme meeting overview (November 2019)
    Digital policyMarketing to childrenGender & diversityData collection & privacy

    RAC Programme meeting overview (November 2019)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on November 27, 2019 in Brussels

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  10.    Take-outs from the Data Protection Congress 2019
    Digital policyData collection & privacy

    Take-outs from the Data Protection Congress 2019

    WFA's Director of Digital Policy, Catherine Armitage, shares her main take-aways from this year's IAPP Data Protection Congress in…

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  11.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Brand safetyBrand safety

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

  12.    Privacy compliance for cookies, pixels and other types of tracker (2019)
    Digital policyData collection & privacy

    Privacy compliance for cookies, pixels and other types of tracker (2019)

    This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…

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Upcoming events

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  1. 3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

    More information Register for this meeting

  2. WFA Forum

    Istanbul Turkey

    27 Feb 2020

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  3. With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.

    More information Register for this meeting

  4. The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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