Industry issues

Industry issues - Highlights

Industry issues

  1.    Sourcing Forum meeting overview (July 2020)
    Gender & diversityMarketing procurement

    Sourcing Forum meeting overview (July 2020)

    Overview of the Sourcing Forum held remotely on July 2nd, 2020.

    Read more about "Sourcing Forum meeting overview (July 2020)"
  2.    WFA draft responses to the EU public consultation on the EU Democracy Action Plan
    Digital policyMarketing law

    WFA draft responses to the EU public consultation on the EU Democracy Action Plan

    Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan

    Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"
  3.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  4.    The big questions this year, answered by LIONS Live
    Gender & diversityCreativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

    Read more about "The big questions this year, answered by LIONS Live"
  5.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  6.    Three hot topics in digital policy
    Digital policyData collection & privacy

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…

    Read more about "Three hot topics in digital policy"
  7.    Time to stop covering up our diversity
    Gender & diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

    Read more about "Time to stop covering up our diversity"
  8.    Putting an end to racially-loaded terms in marketing
    Gender & diversity

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…

    Read more about "Putting an end to racially-loaded terms in marketing"
  9.    DGX meeting overview (July 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  10.    COVID Compendium for Global Marketers
    Brand safetyChannelsBrand safetyAgency rosters

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
  11.    DSA task force Meeting Overview (June 2020)
    Digital policyMarketing law

    DSA task force Meeting Overview (June 2020)

    The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.

    Read more about "DSA task force Meeting Overview (June 2020)"
  12.    It’s time for action
    Gender & diversity

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…

    Read more about "It’s time for action"

Upcoming events

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  1. IFBA M2K - Monthly Call

    Remote Belgium

    03 Nov 2020

    International Food and Beverage Alliance

    More information Register for this meeting

  2. With the ambition to revolutionise the practice and perception of their discipline, WFA’s Global Sourcing Board has been working on different hot marketing procurement topics over the past year and is now delighted to host a series of 60-minute live sessions where attendees can ask the questions of their choice.

    More information Register for this meeting

  3. Global trends, local perspectives

    More information Register for this meeting

  4. As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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