Industry issues

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Industry issues

  1.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Gender & diversity

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

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  2.    Industry experts on the next steps for brand safety
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…

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  3.    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
    Food marketingSelf-regulationMarketing to childrenMarketing law

    LATAM mapping: Regulatory efforts to restrict food marketing in Latin America

    This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.

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  4.    DGX meeting overview (October 2020)
    Digital policyData collection & privacy

    DGX meeting overview (October 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

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  5.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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  6.    DSA task force Meeting Overview (October 2020)
    Digital policyMarketing law

    DSA task force Meeting Overview (October 2020)

    The WFA DSA task force met on 12 October 2020 to discuss the Digital Services Act.

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  7.    Webinar: The Economist presents The World in 2021
    Digital policyMarketing lawConsumer insight

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

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  8.    Google’s restrictions on food marketing to minors
    Food marketingSelf-regulationMarketing to children

    Google’s restrictions on food marketing to minors

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria…

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  9.    AVMSD transposition: State of play and key implications for advertisers
    Marketing to childrenMarketing law

    AVMSD transposition: State of play and key implications for advertisers

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

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  10.    DGX Benchmark: EU-US Data Transfers
    Digital policyData collection & privacy

    DGX Benchmark: EU-US Data Transfers

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  11.    EU Consultation on consumer policy: WFA responses and key messages
    Self-regulationMarketing law

    EU Consultation on consumer policy: WFA responses and key messages

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…

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  12.    PAG Meeting Overview (September 2020, Brussels)
    Digital policyFood marketingMarketing to childrenMarketing law

    PAG Meeting Overview (September 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

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Upcoming events

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  1. The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media. 

    More information Register for this meeting

  2. For Global/Regional Senior Markerters

    More information Register for this meeting

  3. In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.

    More information Register for this meeting

  4. A closer look at the latest regulatory trends to restrict marketing to children around the world.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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