Industry issues - page 3
Industry issues
-
Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
-
Digital policyMarketing lawWFA position paper on the EU Digital Services Act
Read more about "WFA position paper on the EU Digital Services Act"WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and…
-
Digital policyMarketing lawData-driven marketingWFA global position on advertiser access to data in the digital advertising market
Read more about "WFA global position on advertiser access to data in the digital advertising market"In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
-
Digital policyMarketing law
WFA responses to EU consultation on transparency in sponsored political content
Read more about "WFA responses to EU consultation on transparency in sponsored political content"WFA responses to the EU Consultation on transparency in sponsored political content.
-
Digital policyData collection & privacyEU ePrivacy Regulation: WFA briefing, February 2021
Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
-
Diversity & InclusionBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
-
Diversity & InclusionGender equality in marketing: are we making progress fast enough?
Read more about "Gender equality in marketing: are we making progress fast enough?"We've asked six industry leaders to share their perspectives
-
Brand safetyDigital policyBrand safetyValue of advertisingDiversity & Inclusion#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"A virtual event for anyone interested in how marketing can be a force for good
-
Digital policyMarketing lawData collection & privacyDGX meeting overview (March 2021)
Read more about "DGX meeting overview (March 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
-
Diversity & InclusionDelivering diversity is a must-pass test
Read more about "Delivering diversity is a must-pass test"The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…
-
Digital policyData collection & privacy
ePrivacy task force meeting overview (March 2021)
Read more about "ePrivacy task force meeting overview (March 2021)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021
-
Digital policyData-driven marketingWFA report: The future of data-driven marketing
Read more about "WFA report: The future of data-driven marketing"A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
Upcoming events
-
A briefing session on China’s new Personal Information Protection Law
-
Con una agenda que cubrirá algunos de los mayores desafíos actuales de la industria, la reunión está dirigida a representantes de marcas parte de la red WFA LATAM. El evento ofrecerá a los participantes la oportunidad de acceder y contribuir a mejores prácticas en un formato Chatham House.
-
Meeting for global/regional media directors or similar
-
For senior European public/government affairs professionals and national advertiser associations
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture