Industry issues

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Industry issues

  1.    The EU Digital Services Act: implications for advertisers
    Digital policyMarketing law

    The EU Digital Services Act: implications for advertisers

    WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Services Act: implications for advertisers"
  2.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  3.    Global Guidance on Environmental Claims 2022
    Self-regulation

    Global Guidance on Environmental Claims 2022

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

    Read more about "Global Guidance on Environmental Claims 2022"
  4.    Ukraine: Taking action on digital advertising
    Brand safetyBrand safety

    Ukraine: Taking action on digital advertising

    The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…

    Read more about "Ukraine: Taking action on digital advertising"
  5.    Debate on the regulation of targeted advertising: what are EU policymakers considering?
    Digital policy

    Debate on the regulation of targeted advertising: what are EU policymakers considering?

    WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.

    Read more about "Debate on the regulation of targeted advertising: what are EU policymakers considering?"
  6.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
  7.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  8.    Navigating digital media safety and suitability in the time of war
    Brand safetyBrand safety

    Navigating digital media safety and suitability in the time of war

    The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…

    Read more about "Navigating digital media safety and suitability in the time of war"
  9.    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
    Digital policy

    Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?

    A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…

    Read more about "Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?"
  10.    Transparency in Political Task Force Meeting Overview (February 2022)
    Digital policy

    Transparency in Political Task Force Meeting Overview (February 2022)

    The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal…

    Read more about "Transparency in Political Task Force Meeting Overview (February 2022)"
  11.    DSA/DMA Task Force Meeting Overview (January 2022)
    Digital policy

    DSA/DMA Task Force Meeting Overview (January 2022)

    The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…

    Read more about "DSA/DMA Task Force Meeting Overview (January 2022)"
  12.    EU Digital Markets Act: WFA briefing, February 2022
    Digital policy

    EU Digital Markets Act: WFA briefing, February 2022

    WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.

    Read more about "EU Digital Markets Act: WFA briefing, February 2022"

Upcoming events

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  1. Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

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  2. Marketing Matters Asia 2022 (Conference)

    Singapore Singapore

    28 Sep 2022

    WFA is a proud supporter of All That Matters and will partner with Branded to present Marketing Matters (September 28), leading and moderating a series of sessions during the day.

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  3. WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.

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  4. Sourcing Forum

    28 Sep 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  5. A Q&A session with TikTok about their advertising & privacy policy

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  6. Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

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