Industry issues
Industry issues
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Digital policyMarketing lawPAG Meeting Overview (February 2021)
Read more about "PAG Meeting Overview (February 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.
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Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Food marketingMarketing to childrenMarketing lawRAC Programme Meeting Overview (February 2021)
Read more about "RAC Programme Meeting Overview (February 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing lawIntroduction to WFA's policy groups
Read more about "Introduction to WFA's policy groups"Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Marketing to childrenMarketing lawWebinar: Regulating marketing to kids - five key trends affecting toy brands
Read more about "Webinar: Regulating marketing to kids - five key trends affecting toy brands"A closer look at the latest regulatory trends to restrict marketing to children around the world.
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Marketing to childrenMarketing lawAVMSD transposition: State of play and key implications for advertisers
Read more about "AVMSD transposition: State of play and key implications for advertisers"An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
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Digital policyData collection & privacyWFA amendment suggestions on EU ePrivacy Regulation
Read more about "WFA amendment suggestions on EU ePrivacy Regulation"These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
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Digital policyMarketing lawDSA Task Force Meeting Overview (January 2021)
Read more about "DSA Task Force Meeting Overview (January 2021)"The WFA DSA Task Force met on 12 January 2021 to discuss the Digital Services Act and Digital Markets Act.
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Alcohol marketingMarketing lawWFA’s response to WHO consultation (alcohol marketing)
Read more about "WFA’s response to WHO consultation (alcohol marketing)"WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…
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Digital policyDGX meeting with Google, 15 December 2020
Read more about "DGX meeting with Google, 15 December 2020"In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.
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Digital policyData collection & privacyPosition Paper on EU ePrivacy Regulation
Read more about "Position Paper on EU ePrivacy Regulation"This is WFA’s position on the revision of the EU ePrivacy Directive.
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Digital policyWFA response to EDPB consultation
Read more about "WFA response to EDPB consultation"WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with…
Upcoming events
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WFA’s DSA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act
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For global/regional market research and consumer insight specialists
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Open to all GARM members
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Meeting for global/regional media directors or similar
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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