Industry issues
Industry issues
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Digital policyMarketing lawThe EU Digital Services Act: implications for advertisers
Read more about "The EU Digital Services Act: implications for advertisers"WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectivenessMedia Forum meeting overview – Improving your inventory media (March 2022)
Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Self-regulationGlobal Guidance on Environmental Claims 2022
Read more about "Global Guidance on Environmental Claims 2022"First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Brand safetyBrand safetyUkraine: Taking action on digital advertising
Read more about "Ukraine: Taking action on digital advertising"The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Digital policyDebate on the regulation of targeted advertising: what are EU policymakers considering?
Read more about "Debate on the regulation of targeted advertising: what are EU policymakers considering?"WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.
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Media measurementValue of advertisingMarketing effectivenessBenchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Media transparencyProgrammaticMedia measurement
Media Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Brand safetyBrand safetyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Digital policyWebinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
Read more about "Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?"A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…
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Digital policyTransparency in Political Task Force Meeting Overview (February 2022)
Read more about "Transparency in Political Task Force Meeting Overview (February 2022)"The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal…
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Digital policyDSA/DMA Task Force Meeting Overview (January 2022)
Read more about "DSA/DMA Task Force Meeting Overview (January 2022)"The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…
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Digital policy
EU Digital Markets Act: WFA briefing, February 2022
Read more about "EU Digital Markets Act: WFA briefing, February 2022"WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.
Upcoming events
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Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.
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WFA is a proud supporter of All That Matters and will partner with Branded to present Marketing Matters (September 28), leading and moderating a series of sessions during the day.
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WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.
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Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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A Q&A session with TikTok about their advertising & privacy policy
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Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture