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Industry issues
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Digital policyData & analyticsData-driven marketingDGX benchmark on Facebook’s classification of 1st vs 3rd party
Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"WFA member benchmark. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacyData-driven marketingDigital Advertising to children under GDPR
Read more about "Digital Advertising to children under GDPR"Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
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Digital policyMarketing to childrenData collection & privacy6 tips to keep in mind when marketing to children online
Read more about "6 tips to keep in mind when marketing to children online"This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit…
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ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technologyDGX meeting overview (September 2018)
Read more about "DGX meeting overview (September 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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ProgrammaticDigital policyData collection & privacyDGX meeting overview (October 2018)
Read more about "DGX meeting overview (October 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy
PAG Meeting Overview (September 2018, Brussels)
Read more about "PAG Meeting Overview (September 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
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Diversity & InclusionWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Digital policyData collection & privacyData Processing Agreement for Advertisers (2018)
Read more about "Data Processing Agreement for Advertisers (2018)"This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
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Digital policyData collection & privacyData-driven marketing
Benchmark on corporate social media pages, cookies and data usage post - GDPR
Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"WFA member benchmark. For additional details, please log in.
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ProgrammaticDigital policyData collection & privacyDGX meeting overview (June 2018)
Read more about "DGX meeting overview (June 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Food marketingGlobal Access to Nutrition Index 2018
Read more about "Global Access to Nutrition Index 2018" -
Brand safetyBrand safetyData collection & privacyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
Our upcoming events
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Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
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For global/regional Chief Marketing Officers
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Open to all GARM members
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Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Meeting for global/regional media directors or similar
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A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
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