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Industry issues
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Brand safetyBrand safetyData collection & privacyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacyGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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The case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Digital policyWebinar: GDPR for marketers - what do you need to know and how are other brands preparing?
Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on…
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Digital policyData collection & privacyDGX meeting overview (May 2018)
Read more about "DGX meeting overview (May 2018)"Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
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Diversity & InclusionBrand purposeA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Digital policyMarketing to childrenData collection & privacyDGX meeting overview (April 2018)
Read more about "DGX meeting overview (April 2018)"Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacyPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Let's unstereotype it
Read more about "Let's unstereotype it"The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York…
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Digital policyData collection & privacyGDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…
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Self-regulation
A new dawn for ad standards in Colombia
Read more about "A new dawn for ad standards in Colombia"I was in Bogotá in early April for a two-day visit where our local association is orchestrating the relaunch of industry-led…
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Digital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
Our upcoming events
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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Open to all GARM members
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This meeting is for WFA DEI Taskforce members only.
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ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
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Read more about Global Marketer Week 2024.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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