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WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
Position paper on WFA's stance regarding the AVMSD revision
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.