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Industry issues
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Digital policyData collection & privacyData-driven marketingDelivering Value to Consumers from data
Read more about "Delivering Value to Consumers from data"Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
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Food marketingKeeping a cool head amidst bulging waistlines
…Read more about "Keeping a cool head amidst bulging waistlines" -
Ad blockingBrand purposeBrand reputationConsumer insight7 Deadly Sins of Marketing
Read more about "7 Deadly Sins of Marketing"New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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Food marketing
EU kids see less and less food ads on TV
European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…Read more about "EU kids see less and less food ads on TV " -
Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safetyWFA Media Charter (2008)
Read more about "WFA Media Charter (2008)"This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
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Upcoming events
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle..
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Brand Leaders and the Brand Safety Community: Moving from Transactional to Strategic Solutions.
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External event: Nurturing Diversity, Equity and Inclusion - IAS event
Singapore Singapore
23 Mar 2023
A physical event in Singapore organised by Integral Ad Science
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WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
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Meeting for global/regional media and/or sourcing directors or similar
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
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