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Industry issues
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Digital policyData collection & privacyDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Alcohol marketing
Alcohol Marketing: 2016 Year in Review
Read more about "Alcohol Marketing: 2016 Year in Review"There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…
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Value of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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Value of advertisingData-driven marketing
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Digital policyData collection & privacy
Bridging the data protection gap
Read more about "Bridging the data protection gap"In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
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Self-regulationWebinar: AVMSD revision
Read more about "Webinar: AVMSD revision"Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective
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Self-regulationAPEC continues focus on ad standards
Read more about "APEC continues focus on ad standards"On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…
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Ad fraud & verificationProgrammaticAd blockingData & analyticsCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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Self-regulationMarketing to childrenData collection & privacyImplementation Guide for Marketing Communications to Children Commitment
Read more about "Implementation Guide for Marketing Communications to Children Commitment"Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
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Alcohol marketing
Alcohol Marketing: 2015 Year in Review
Read more about "Alcohol Marketing: 2015 Year in Review"In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
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Digital policyDigital Governance Exchange: Priorities for 2016
Read more about "Digital Governance Exchange: Priorities for 2016"WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
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Digital policyData collection & privacyData-driven marketingDelivering Value to Consumers from data
Read more about "Delivering Value to Consumers from data"Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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