Industry issues

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Industry issues

  1.    Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
    Digital policy

    Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…

    Read more about "Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023."
  2.    “We’re going to have to be amazingly humble”
    Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

    Read more about "“We’re going to have to be amazingly humble”"
  3.    WFA Survey: Responsible Marketing Frameworks
    Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law

    WFA Survey: Responsible Marketing Frameworks

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…

    Read more about "WFA Survey: Responsible Marketing Frameworks"
  4.    National industry associations from 25 countries gather in Istanbul
    Brand safetyBrand safetyMedia measurementDiversity & Inclusion

    National industry associations from 25 countries gather in Istanbul

    WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

    Read more about "National industry associations from 25 countries gather in Istanbul"
  5.    An update on the advertisers’ approach to cross-media measurement
    Media measurement

    An update on the advertisers’ approach to cross-media measurement

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…

    Read more about "An update on the advertisers’ approach to cross-media measurement"
  6.    WFA issues Global Media Charter 3.0
    Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputation

    WFA issues Global Media Charter 3.0

    The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

    Read more about "WFA issues Global Media Charter 3.0"
  7.    Spotlight: Reach Curves Gone Rogue
    Media measurement

    Spotlight: Reach Curves Gone Rogue

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    Read more about "Spotlight: Reach Curves Gone Rogue"
  8.    How do you create sustainable growth? 3 more experts share their views
    Self-regulationBrand purposeBrand reputation

    How do you create sustainable growth? 3 more experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…

    Read more about "How do you create sustainable growth? 3 more experts share their views"
  9.    EU Sustainable Food Systems Framework initiative
    Food marketingMarketing law

    EU Sustainable Food Systems Framework initiative

    WFA-EU Pledge position on the EU Sustainable Food Systems ramework innitiative

    Read more about "EU Sustainable Food Systems Framework initiative"
  10.    DGX Benchmark: Google Analytics
    Digital policy

    DGX Benchmark: Google Analytics

    WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
  11.    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

    Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
  12.    Spotlight: Turning D&I into an Accountable Media Metric
    Marketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

    Read more about "Spotlight: Turning D&I into an Accountable Media Metric"

Our upcoming events

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  1. Open to all GARM members

    More information Register for this meeting

  2. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

    More information Register for this meeting

  3. Discover the Future of Cross-Media Measurement

    More information Register for this meeting

  4. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  5. Media Forum

    04 Apr 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  6. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

    More information Register for this meeting

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