Industry issues

Industry issues

  1.    ePrivacy task force meeting overview (November 2019)
    Digital policyData collection & privacy

    ePrivacy task force meeting overview (November 2019)

     Meeting materials for WFA members.

    Read more about "ePrivacy task force meeting overview (November 2019)"
  2.    Global alcohol advertising heatmap
    Alcohol marketing

    Global alcohol advertising heatmap

    A tool providing a snapshot of regulations on alcohol advertising globally. Last updated November 2019.

    Read more about "Global alcohol advertising heatmap"
  3.    Webinar: Proliferation of kids privacy regulations
    Digital policyMarketing to childrenData collection & privacy

    Webinar: Proliferation of kids privacy regulations

    Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at Read more about "Webinar: Proliferation of kids privacy regulations"

  4.    Joint business statement on the proposal on collective redress in view of Council general approach
    Digital policyFood marketingData collection & privacy

    Joint business statement on the proposal on collective redress in view of Council general approach

    This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.

    Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"
  5.    Webinar: Better Ads Standards
    Digital policyAd blocking

    Webinar: Better Ads Standards

  6.    DGX Benchmark on partners for data privacy strategy on implementation
    Digital policyData collection & privacy

    DGX Benchmark on partners for data privacy strategy on implementation

    This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…

    Read more about "DGX Benchmark on partners for data privacy strategy on implementation"
  7.    WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
    Gender & diversity

    WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising

    Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of…

    Read more about "WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising"
  8.    WFA and Latin American associations commit to action on harmful ad stereotypes
    Gender & diversity

    WFA and Latin American associations commit to action on harmful ad stereotypes

    Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

    Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"
  9.    Buenos Aires Declaration for Progressive Advertising
    Gender & diversity

    Buenos Aires Declaration for Progressive Advertising

    WFA and national advertiser associations in South America commit to action on harmful ad stereotypes

    Read more about "Buenos Aires Declaration for Progressive Advertising"
  10.    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
    Gender & diversity

    WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos

    Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa

    Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"
  11.    Declaración para una Publicidad Progresiva
    Gender & diversity

    Declaración para una Publicidad Progresiva

    La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…

    Read more about "Declaración para una Publicidad Progresiva"
  12.    DGX Benchmark on Digital asset retention policies
    Digital policy

    DGX Benchmark on Digital asset retention policies

    This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them

    Read more about "DGX Benchmark on Digital asset retention policies"

Upcoming events

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  1. 3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

    More information Register for this meeting

  2. WFA Forum

    Istanbul Turkey

    27 Feb 2020

    For global/regional marketing and connection planning leaders

    More information Register for this meeting

  3. With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

    Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.

    More information Register for this meeting

  4. The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

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