Industry issues
Industry issues
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Digital policyData collection & privacyePrivacy task force meeting overview (November 2019)
Read more about "ePrivacy task force meeting overview (November 2019)"Meeting materials for WFA members.
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Alcohol marketingGlobal alcohol advertising heatmap
Read more about "Global alcohol advertising heatmap"A tool providing a snapshot of regulations on alcohol advertising globally. Last updated November 2019.
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Digital policyMarketing to childrenData collection & privacyWebinar: Proliferation of kids privacy regulations
Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at Read more about "Webinar: Proliferation of kids privacy regulations"
Digital policyFood marketingData collection & privacyJoint business statement on the proposal on collective redress in view of Council general approach
Read more about "Joint business statement on the proposal on collective redress in view of Council general approach"This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.
Digital policyAd blockingWebinar: Better Ads Standards
Presentation on the Coalition for Better Ads, the
Digital policyData collection & privacyDGX Benchmark on partners for data privacy strategy on implementation
Read more about "DGX Benchmark on partners for data privacy strategy on implementation"This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy…
Gender & diversityWFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Read more about "WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising"Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of…
Gender & diversityWFA and Latin American associations commit to action on harmful ad stereotypes
Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
Gender & diversityBuenos Aires Declaration for Progressive Advertising
Read more about "Buenos Aires Declaration for Progressive Advertising"WFA and national advertiser associations in South America commit to action on harmful ad stereotypes
Gender & diversityWFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
Gender & diversityDeclaración para una Publicidad Progresiva
Read more about "Declaración para una Publicidad Progresiva"La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…
Digital policyDGX Benchmark on Digital asset retention policies
Read more about "DGX Benchmark on Digital asset retention policies"This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
Upcoming events
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3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.
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For global/regional marketing and connection planning leaders
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WFA Webinar: Social Commerce in China - Content, Conversations & Consumers
Remote Belgium
03 Mar 2020
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.
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WFA Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Remote Belgium
12 Mar 2020
The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.
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