Industry issues
Industry issues
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Digital policyData collection & privacyData Ethics Board meeting overview (January 2020, London)
Read more about "Data Ethics Board meeting overview (January 2020, London)"Overview of the Data Ethics Board meeting held on 21 January 2020.
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Digital policyEveryone’s talking about… privacy
Read more about "Everyone’s talking about… privacy"A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…
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Digital policyFood marketingSelf-regulationMarketing to childrenGender & diversityMarketing lawRAC Programme Meeting Overview (February 2020)
Read more about "RAC Programme Meeting Overview (February 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.
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Brand safetyBrand safetyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
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Digital policyData collection & privacyePrivacy task force Meeting Overview (December 2019, Brussels)
Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"Meeting materials for WFA members.
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Digital policyMarketing lawData collection & privacyWebinar: The future of cookies and digital advertising
Read more about "Webinar: The future of cookies and digital advertising"This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what…
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Digital policyMarketing law
EU ePrivacy Regulation: WFA briefing
Read more about "EU ePrivacy Regulation: WFA briefing"An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.
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Value of advertisingGender & diversityMarketing capabilitiesTop 12 thoughts from our Global Marketer of the Year shortlist
Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
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Digital policyFood marketingMarketing lawData collection & privacyPAG Meeting Overview (February 2020, Brussels)
Read more about "PAG Meeting Overview (February 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in…
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Marketing to childrenWFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
Read more about "WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'"The report was informed by a Commission of child and adolescent health experts from around the world
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Digital policyData collection & privacyDGX meeting overview (February 2020)
Read more about "DGX meeting overview (February 2020)"Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
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Food marketingWebinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
Read more about "Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase"This webinar covers the history of the UCPD revision, the current status of the agreed EU legislation and key watch-outs for the…
Upcoming events
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The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union.
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The Global TV Group and egta invite you to an Online Talk where Peter Field will summarise the main findings of his study 'Advertising in Recession', sharing much-needed insights with all players in the advertising industry.
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One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.
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For senior European public/government affairs professionals and national advertiser associations
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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