Industry issues

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Industry issues

  1.    Data Ethics Board meeting overview (September 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (September 2020)

    Overview of the Data Ethics Board meeting held on 21 September 2020.

    Read more about "Data Ethics Board meeting overview (September 2020)"
  2.    RAC Programme Meeting Overview (September 2020)
    Digital policyFood marketingMarketing to childrenGender & diversityMarketing law

    RAC Programme Meeting Overview (September 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.

    Read more about "RAC Programme Meeting Overview (September 2020)"
  3.    WFA Q&A session with Google on digital services taxes
    Digital policy

    WFA Q&A session with Google on digital services taxes

    Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…

    Read more about "WFA Q&A session with Google on digital services taxes"
  4.    DGX meeting overview (September 2020)
    Digital policyData collection & privacy

    DGX meeting overview (September 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  5.    WFA responses to the EU public consultation on the EU Democracy Action Plan
    Digital policyMarketing law

    WFA responses to the EU public consultation on the EU Democracy Action Plan

    This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.

    Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"
  6.    Sustainability and procurement
    Gender & diversityMarketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

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  7.    ABA Manual for compliance with Brazil’s Data Protection Law
    Digital policyMarketing to childrenMarketing law

    ABA Manual for compliance with Brazil’s Data Protection Law

    Brazilian advertiser association ABA produces manual for compliance with the LGPD

    Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"
  8.    You can learn a lot from a dummy
    Digital policyData collection & privacy

    You can learn a lot from a dummy

    It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…

    Read more about "You can learn a lot from a dummy"
  9.    Sourcing Forum meeting overview (July 2020)
    Gender & diversityMarketing procurement

    Sourcing Forum meeting overview (July 2020)

    Overview of the Sourcing Forum held remotely on July 2nd, 2020.

    Read more about "Sourcing Forum meeting overview (July 2020)"
  10.    WFA draft responses to the EU public consultation on the EU Democracy Action Plan
    Digital policyMarketing law

    WFA draft responses to the EU public consultation on the EU Democracy Action Plan

    Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan

    Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"
  11.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  12.    The big questions this year, answered by LIONS Live
    Gender & diversityCreativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

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Upcoming events

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  1. The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media. 

    More information Register for this meeting

  2. For Global/Regional Senior Markerters

    More information Register for this meeting

  3. In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.

    More information Register for this meeting

  4. A closer look at the latest regulatory trends to restrict marketing to children around the world.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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