Industry issues
Industry issues - Highlights
WFA Policy Tracker
The EU Digital Services Act: what is it and why is it relevant to advertisers?
Data collection in the crosshairs as kids’ screen time soars
Webinar: The case for greater diversity and inclusion in marketing
Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
Industry issues
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Digital policyData collection & privacyData Ethics Board meeting overview (June 2020)
Read more about "Data Ethics Board meeting overview (June 2020)"Overview of the Data Ethics Board meeting held on 23 June 2020.
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Digital policyData collection & privacyWhy marketers must embrace ethical data use
Read more about "Why marketers must embrace ethical data use"To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
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Brand safetyBrand safetyAdvertisers demand transparency and clarity around platforms’ content policies
Read more about "Advertisers demand transparency and clarity around platforms’ content policies"Statement by WFA CEO, Stephan Loerke
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Marketing to childrenMarketing lawJoint WFA-TIE position: product placement under the revised AVMSD
Read more about "Joint WFA-TIE position: product placement under the revised AVMSD"A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media…
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Digital policyMarketing lawThe EU Digital Services Act: what is it and why is it relevant to advertisers?
Read more about "The EU Digital Services Act: what is it and why is it relevant to advertisers?"WFA has developed a brief summary of the Digital Services Act package which outlines why it is important for advertisers, alongside…
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Digital policyFood marketingMarketing to childrenGender & diversityMarketing lawRAC Programme Meeting Overview (May 2020)
Read more about "RAC Programme Meeting Overview (May 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.
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Gender & diversityUN Women and WFA call on the industry to fight racism and inequality
Read more about "UN Women and WFA call on the industry to fight racism and inequality"Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…
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Digital policyFood marketingMarketing lawData collection & privacyPAG Meeting Overview (May 2020, Brussels)
Read more about "PAG Meeting Overview (May 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.
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Digital policyData collection & privacyWFA submission – Singapore PDPA consultation
Read more about "WFA submission – Singapore PDPA consultation"WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.
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Digital policyData collection & privacyWebinar: GDPR and online advertising - what next?
Read more about "Webinar: GDPR and online advertising - what next?"This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…
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Marketing to childrenData collection in the crosshairs as kids’ screen time soars
Read more about "Data collection in the crosshairs as kids’ screen time soars"With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection…
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Gender & diversityWebinar: The case for greater diversity and inclusion in marketing
Read more about "Webinar: The case for greater diversity and inclusion in marketing"What can brands do to step up their diversity and inclusion efforts?
Upcoming events
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International Food and Beverage Alliance
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With the ambition to revolutionise the practice and perception of their discipline, WFA’s Global Sourcing Board has been working on different hot marketing procurement topics over the past year and is now delighted to host a series of 60-minute live sessions where attendees can ask the questions of their choice.
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Global trends, local perspectives
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As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
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