Industry issues
Industry issues
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Digital policyData collection & privacyData Ethics Board meeting overview (September 2020)
Read more about "Data Ethics Board meeting overview (September 2020)"Overview of the Data Ethics Board meeting held on 21 September 2020.
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Digital policyFood marketingMarketing to childrenGender & diversityMarketing lawRAC Programme Meeting Overview (September 2020)
Read more about "RAC Programme Meeting Overview (September 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 23 September 2020.
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Digital policyWFA Q&A session with Google on digital services taxes
Read more about "WFA Q&A session with Google on digital services taxes"Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…
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Digital policyData collection & privacyDGX meeting overview (September 2020)
Read more about "DGX meeting overview (September 2020)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.
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Digital policyMarketing lawWFA responses to the EU public consultation on the EU Democracy Action Plan
Read more about "WFA responses to the EU public consultation on the EU Democracy Action Plan"This document outlines responses to the European Commission’s public consultation on the EU Democracy Action Plan.
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Gender & diversityMarketing procurementSustainability and procurement
Read more about "Sustainability and procurement"Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
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Digital policyMarketing to childrenMarketing lawABA Manual for compliance with Brazil’s Data Protection Law
Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"Brazilian advertiser association ABA produces manual for compliance with the LGPD
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Digital policyData collection & privacyYou can learn a lot from a dummy
Read more about "You can learn a lot from a dummy"It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…
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Gender & diversityMarketing procurementSourcing Forum meeting overview (July 2020)
Read more about "Sourcing Forum meeting overview (July 2020)"Overview of the Sourcing Forum held remotely on July 2nd, 2020.
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Digital policyMarketing law
WFA draft responses to the EU public consultation on the EU Democracy Action Plan
Read more about "WFA draft responses to the EU public consultation on the EU Democracy Action Plan"Draft responses to the European Commission’s public consultation on the EU Democracy Action Plan
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Digital policyMarketing lawWFA Guide to EU Cookie Guidance
Read more about "WFA Guide to EU Cookie Guidance"An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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Gender & diversityCreativityThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
Upcoming events
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The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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For Global/Regional Senior Markerters
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In this NAC meeting, we will have an open discussion on national associations’ priorities, challenges and plans for 2021.
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A closer look at the latest regulatory trends to restrict marketing to children around the world.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture