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Industry issues
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Digital policyBrand reputationMarketing capabilitiesFive predictions for 2023
Read more about "Five predictions for 2023"From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
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Digital policyMarketing lawWFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Digital policyMarketing lawTPA Taskforce overview (December 2022)
Read more about "TPA Taskforce overview (December 2022)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
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Digital policyDGX meeting overview (December 2022)
Read more about "DGX meeting overview (December 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
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Digital policyData-driven marketingWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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Marketing to childrenRegulatory mapping of marketing to children and use of licensed characters & toys
Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…
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Marketing to childrenRAC Programme Meeting Overview (November 2022)
Read more about "RAC Programme Meeting Overview (November 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…
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Diversity & InclusionConsumer insightData & analyticsConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Alcohol marketingSelf-regulation10 years of Responsible Alcohol Marketing
Read more about "10 years of Responsible Alcohol Marketing"On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…
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ProgrammaticMedia measurementSpotlight: Programmatic Supply-Chain Solutions
Read more about "Spotlight: Programmatic Supply-Chain Solutions"Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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Brand safetyBrand safetyBrand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…
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Brand safetyBrand safetyWhy brand safety matters
Read more about "Why brand safety matters"It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
Upcoming events
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London.
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For global/regional in-house agency leaders and specialists
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For global/regional marketing and connection planning leaders
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External event: Protect, Verify, Perform – How attention drives outcomes
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
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Meeting for global/regional media directors or similar
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
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