Industry issues
Industry issues
-
Digital policyEU Digital Services Act: WFA briefing, February 2022
Read more about "EU Digital Services Act: WFA briefing, February 2022"WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.
-
Marketing to childrenRegulatory mapping of marketing to children and use of licensed characters & toys
Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…
-
Digital policyDGX meeting on Google Analytics (January 2022)
Read more about "DGX meeting on Google Analytics (January 2022)"In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which…
-
Digital policyDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
-
Digital policyMarketing lawThe EU Digital Markets Act: what is it and why is it relevant to advertisers?
Read more about "The EU Digital Markets Act: what is it and why is it relevant to advertisers?"WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
-
Brand safetyDigital policyBrand safetyDGX meeting overview (December 2021)
Read more about "DGX meeting overview (December 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
-
Digital policyData collection & privacyWebinar: Benchmarking data safety and risk across the industry
Read more about "Webinar: Benchmarking data safety and risk across the industry"An analysis and benchmarking of data safety and risk across the industry
-
Brand safetyBrand safetyGARM x National Associations partnership meeting
Read more about "GARM x National Associations partnership meeting"Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
-
Digital policyMarketing lawData collection & privacyPAG Meeting Overview (November 2021)
Read more about "PAG Meeting Overview (November 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
-
Brand safetyBrand safetyGARM Aggregated Measurement Report - November 2021
Read more about "GARM Aggregated Measurement Report - November 2021"The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
-
Digital policyMarketing lawDSA/DMA Task Force Meeting Overview (November 2021)
Read more about "DSA/DMA Task Force Meeting Overview (November 2021)"The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss…
-
Food marketingSelf-regulationMarketing to childrenMarketing lawLATAM mapping: Regulatory efforts to restrict food marketing in Latin America
Read more about "LATAM mapping: Regulatory efforts to restrict food marketing in Latin America"This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
Upcoming events
-
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.
-
WFA is a proud supporter of All That Matters and will partner with Branded to present Marketing Matters (September 28), leading and moderating a series of sessions during the day.
-
WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.
-
Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
-
A Q&A session with TikTok about their advertising & privacy policy
-
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture