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Industry issues
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Digital policyWFA position paper on DMA implementation
Read more about "WFA position paper on DMA implementation"WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
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Digital policyPAG Meeting Overview (November 2023)
Read more about "PAG Meeting Overview (November 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Digital policyAIData collection & privacyData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Brand safetyMedia transparencyBrand safetyWFA response to Adalytics report on Google Search advertising
Read more about "WFA response to Adalytics report on Google Search advertising"Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
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Digital policyUnpacking the Digital Services Act: A Q&A session with TikTok
Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policyMeta’s behavioural advertising practices in Europe
Read more about "Meta’s behavioural advertising practices in Europe"A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update:…
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Digital policyUnpacking the Digital Services Act: A Q&A session with Meta
Read more about "Unpacking the Digital Services Act: A Q&A session with Meta"A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policyDGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Digital policyThe Digital Services Act: changing the rules of the (advertising) game?
Read more about "The Digital Services Act: changing the rules of the (advertising) game?"At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
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Digital policyDGX meeting overview (September 2023, New York)
Read more about "DGX meeting overview (September 2023, New York)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
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Marketing to childrenRAC Programme Meeting Overview (September 2023)
Read more about "RAC Programme Meeting Overview (September 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
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Digital policyRecap of the WFA Webinar ‘Navigating the Pixel Pressure'
Read more about "Recap of the WFA Webinar ‘Navigating the Pixel Pressure'"Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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