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I subscribeThe intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.
Hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking.
Taking place on 18 - 20 November, 2024, ProcureCon Marketing is the only online conference for Marketing Procurement Decision Makers from Europe’s top marketing spenders.
Join us for as we look back on an eventful year in marketing in partnership with Creative Equals
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.