Industry issues

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Industry issues

  1.    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Digital policy

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

    Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"
  2.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

    Read more about "The Digital Services Act: changing the rules of the (advertising) game?"
  3.    DGX meeting overview (September 2023, New York)
    Digital policy

    DGX meeting overview (September 2023, New York)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023

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  4.    RAC Programme Meeting Overview (September 2023)
    Marketing to children

    RAC Programme Meeting Overview (September 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…

    Read more about "RAC Programme Meeting Overview (September 2023)"
  5.    Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
    Digital policy

    Recap of the WFA Webinar ‘Navigating the Pixel Pressure'

    Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…

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  6.    PAG Meeting Overview (September 2023)
    Digital policySelf-regulationMarketing law

    PAG Meeting Overview (September 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.

    Read more about "PAG Meeting Overview (September 2023)"
  7.    Bad health is bad for business
    Alcohol marketingFood marketingMarketing to children

    Bad health is bad for business

    Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…

    Read more about "Bad health is bad for business"
  8.    New insights on platform safety trends through GARM’s latest measurement report
    Brand safetyBrand safety

    New insights on platform safety trends through GARM’s latest measurement report
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    WFA’s Global Alliance for Responsible Media…

    Read more about "New insights on platform safety trends through GARM’s latest measurement report"
  9.    The risks are rising for big brands
    Brand safetyBrand safety

    The risks are rising for big brands

    Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…

    Read more about "The risks are rising for big brands"
  10.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

    Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"
  11.    DGX Benchmark: Meta Pixel
    Digital policy

    DGX Benchmark: Meta Pixel

    A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…

    Read more about "DGX Benchmark: Meta Pixel"
  12.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

    Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"

Our upcoming events

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  1. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  2. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  3. AI Community Meeting - London (in person)

    London United Kingdom

    14 Nov 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.

    More information Register for this meeting

  4. Hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking. 

    More information Register for this meeting

  5. External Event: ProcureCon Marketing

    California United States

    18 Nov 2024

    Taking place on 18 - 20 November, 2024, ProcureCon Marketing is the only online conference for Marketing Procurement Decision Makers from Europe’s top marketing spenders.

    More information Register for this meeting

  6. Join us for as we look back on an eventful year in marketing in partnership with Creative Equals

    More information Register for this meeting

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