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I subscribeA WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
Please note that GARM was discontinued on August 8. See more here.
WFA’s Global Alliance for Responsible Media…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.
Hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking.
Taking place on 18 - 20 November, 2024, ProcureCon Marketing is the only online conference for Marketing Procurement Decision Makers from Europe’s top marketing spenders.
Join us for as we look back on an eventful year in marketing in partnership with Creative Equals
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.