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I subscribeThe Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…
Benchmark on data ethics policies
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.