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Digital policyMarketing technologyAIMarketing technologyMarketing technologyAI Community, September 17th, 2024
Read more about "AI Community, September 17th, 2024"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
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Digital policyGoogle’s third-party cookie U-turn
Read more about "Google’s third-party cookie U-turn"After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans…
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyThis month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyMarketing to childrenMarketing lawPolicy tracker: youth and child safety online
Read more about "Policy tracker: youth and child safety online"An overview of regulatory and non-regulatory initiatives on minors’ safety online.
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InfluencersCreativityInfluencersAIKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Marketing technologyMarketing technologyConsumer insightMarketing technologyInclusion is the future for brand growth
Read more about "Inclusion is the future for brand growth"Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
Read more about "This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Digital policyMarketing technologyAIMarketing technologyMarketing technologySpotlight: Uncovering agency use of generative AI
Read more about "Spotlight: Uncovering agency use of generative AI"A deep dive into how media and creative agencies are using generative AI, and what this means for brands.
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyMarketing lawPAG Meeting Overview (June 2024)
Read more about "PAG Meeting Overview (June 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024
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