Danish association to close operations at the end of 2020

Danish association to close operations at the end of 2020

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The decision was made following an assessment of the association’s revenue base amid the Covid-19 pandemic

Article details

  • Author:WFA

    WFA

News
15 June 2020

The Danish Association of Advertisers recently announced that it will close shop by end of this year, after 73 years in operation. The decision was made following an assessment of the association’s revenue base amid the Covid-19 pandemic.

Holger Wilcks, CEO of the association, explained: “We have determined that the revenue base from member contributions following the corona crisis is no longer sufficient to provide a reasonable level of service to our members. With the crisis having eroded our equity, it is not possible for us to invest in growth needed to have a strong and viable association.”

The association has been championing the interests of Danish advertisers since 1947 and has made significant contributions to shaping the country’s marketing landscape as it is today.

For the decision to dissolve the association to take effect, it must be adopted by a 2/3 majority of members during two consecutive general meetings. The first meeting will take place on June 25, and the second on August 27.

All activities and member services of the association will continue as planned throughout the year. “We will continue to be the voice of advertisers on important legislative files, in particular gambling, food and media services, with developments expected in the fall," Holger said.

For more information, contact Holger.

Article details

  • Author:WFA

    WFA

News
15 June 2020

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