Spotlight: The Evolution of Sponsorship

Spotlight: The Evolution of Sponsorship

Agencies & Partners
1 minute read

Sponsorship has grown up.

For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.

Article details

  • Author:WFA

    WFA

Videos & webinars
6 February 2024

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Article details

  • Author:WFA

    WFA

Videos & webinars
6 February 2024