Posts about APAC

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1. 
   Press releases

   24 September 2019
   GamingMarketing effectiveness

   Video gaming goes mainstream in APAC

   WFA

   Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

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2. 
   Reports & whitepapers

   18 September 2019
   ChannelsGamingIntegrated marketingDigital transformation

   Gaming Demystified: Unlocking brand growth opportunities in video gaming

   WFA, 2CV, Branded

   This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

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3. 
   Benchmarks & surveys

   5 September 2019
   Agency managementAgency review & pitching

   Benchmark: Event & Experimental Agencies (Australia)

   WFA

   This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.

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4. 
   Benchmarks & surveys

   27 August 2019
   Agency review & pitchingDigital transformationMarketing operations

   Benchmark: Naming Agency recommendations

   WFA

   WFA member benchmark on naming agency recommendations.

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5. 
   Benchmarks & surveys

   16 May 2019
   Agency evaluation & performanceAgency managementMarketing procurement

   Benchmark: 3rd-party consultant to manage the Client-Agency relationship

   WFA

    WFA member bechmark. For additional details, please log in.

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6. 
   Benchmarks & surveysReports & whitepapers

   4 April 2019
   Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   APAC Programmatic Maturity Report 2018

   WFA, Infectious Media

   WFA member report. For additional details, please log in.

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7. 
   Event reports

   12 February 2019
   ProgrammaticMedia transformation

   Media Forum meeting overview (February 2019, Singapore)

   WFA

   Overview of the Media Forum held on February 12th, 2019 in Singapore.

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8. 
   Benchmarks & surveys

   12 February 2019
   ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   Benchmark: Programmatic Practice & Proficiency in APAC

   WFA

   23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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9. 
   Benchmarks & surveys

   7 May 2018
   Agency review & pitchingConsumer insight

   Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

   WFA

   This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…

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