Posts about Agency management

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1. 
   Benchmarks & surveys

   24 February 2023
   Agency managementMarketing procurement

   Benchmark: Cascading sustainability commitments to agencies

   WFA

   This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

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2. 
   Event reports

   6 February 2023
   Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   WFA

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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3. 
   Benchmarks & surveys

   24 January 2023
   ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

   Digital In-Housing Benchmark - An Agency POV (Second Instalment)

   WFA

   WFA benchmark on In-housing Digital Media, from an agency point of view

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4. 
   Event reports

   18 October 2022
   Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

   Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

   WFA

   Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

    

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5. 
   Benchmarks & surveys

   8 August 2022
   Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

   Benchmark: Exploring Innovative Agency Models

   WFA

   A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

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6. 
   Reports & whitepapers

   19 July 2022
   Agency managementAgency rostersOrganisation & structure

   Agency Roster Transformation

   WFA

   In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

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7. 
   Press releasesReports & whitepapers

   19 July 2022
   Agency managementAgency rostersOrganisation & structure

   Agency rosters face ongoing reform and revamps

   WFA

   In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

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8. 
   Benchmarks & surveys

   21 June 2022
   Agency managementAgency remuneration & contractsData collection & privacy

   Benchmark: Media agency first party data liability caps

   WFA

   A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

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9. 
   Benchmarks & surveys

   20 April 2022
   Agency managementAgency remuneration & contractsData collection & privacy

   Benchmark: Media indemnities

   WFA

   A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

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10. 
    Case studies

    12 April 2022
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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11. 
    Videos & webinars

    30 March 2022
    Agency management

    Spotlight: Designing the right production model for your organisation

    WFA

    As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…

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12. 
    Opinions

    8 March 2022
    Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    Arwa Mahdawi

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"