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Agency managementMarketing procurement
Different Models when decoupling production
A brief definition guide on models when decoupling production.
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Agency managementAgency rosters
Agency Family Tree: Global, APAC & China
R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
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Agency managementOrganisation & structure
CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Agency managementMarketing capabilitiesMedia transformation
Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
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Agency managementMarketing procurement
Business Intelligence / Data analytics for a strong agency management program
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
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Agency managementMarketing procurement
Benchmark: Global Category Management - Strategic ‘packaging’ design agency
Member benchmark on global category management of strategic ‘packaging’ design agency.
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Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.
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Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure
Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Agency management
Benchmark: Agency collaboration
WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Agency managementAgency remuneration & contractsMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
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Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
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Agency management
Sourcing’s diversity power
Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…