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Agency managementAgency review & pitching
Benchmark: Event & Experimental Agencies (Australia)
This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Effective Agency Management
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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Agency managementAgency rostersMarketing procurement
Survey on Global Agency Relations Management: roles & responsibilities
WFA member survey. For more details, please log in.
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Agency managementAgency remuneration & contracts
Advertising production payment guidelines
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency management
One-pager on production vendor rosters
In this document, APR shares the pros and cons of having a production roster in…
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Agency managementMarketing operationsMarketing procurement
The hidden gem: How clients benefit from long-term partnerships
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
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ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Agency managementAgency remuneration & contractsMarketing procurement
Creative crowdsourcing platforms: top tips to contracting for procurement
This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
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Agency managementOrganisation & structure
WFA Forum (May 2019, Japan)
Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Agency evaluation & performanceAgency managementMarketing procurement
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
WFA member bechmark. For additional details, please log in.