Posts about Agency management

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  1.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

    Global Content Production Ecosystem 2018

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  2.    Benchmark on Supplier Relationship Management (SRM) models
    Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on Supplier Relationship Management (SRM) models

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  3. Agency management

    Media agency management: Where are we headed?

    A new WFA report identifies the latest trends in global media agency models and remuneration

    Read more about "Media agency management: Where are we headed?"
  4.    7 in 10 clients: changing remuneration models will improve relations with agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  5.    Benchmark on Engaging with local freelancers in Europe
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

    Read more about "Benchmark on Engaging with local freelancers in Europe"
  6.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  7.    Benchmark on payment terms regulations for marketing products and services
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on payment terms regulations for marketing products and services

     WFA member benchmark. For additional details, please log in.

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  8.    Remuneración de agencias Latam
    Agency managementAgency remuneration & contractsMarketing procurement

    Remuneración de agencias Latam

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…

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  9.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

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  10.    CMO Forum Meeting Overview Cannes June 2018
    Agency management

    CMO Forum Meeting Overview Cannes June 2018

     

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  11.    WFA talks Better Marketing: The future of the agency model
    Agency management

    WFA talks Better Marketing: The future of the agency model

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

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  12.    Benchmark on Production Pre-payments
    Agency managementAgency remuneration & contractsMarketing procurement

    Benchmark on Production Pre-payments

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Production Pre-payments"