Posts about Agency management

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1. 
   Guides & templates

   10 July 2018
   Agency managementAgency remuneration & contracts

   Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

   ANDA Peru, APAP

   El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…

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2. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

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3. 
   Opinions

   29 June 2018
   Agency management

   Notes from the beach: the evolution of partnerships

   Rob Dreblow

   No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…

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4. 
   Guides & templates

   21 June 2018
   Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

   Global Media Charter

   WFA

   The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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5. 
   Benchmarks & surveys

   12 June 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Survey on The Future of Agency Rosters

   WFA, The Observatory

      

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6. 
   Benchmarks & surveys

   9 May 2018
   ChannelsAgency managementAgency review & pitchingMarketing capabilities

   Benchmark on Ecommerce capabilities

   WFA

    WFA member benchmark. For additional details, please log in.

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7. 
   Maps & infographics

   18 April 2018
   Agency management

   Agency Family Tree: Global, APAC and China

   R3

    

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8. 
   Benchmarks & surveys

   1 March 2018
   Agency management

   Benchmark: Sourcing production consultants

   WFA

   This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…

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9. 
   Reports & whitepapers

   19 February 2018
   Agency managementOrganisation & structure

   Mergers & Acquisitions 2017

   COMvergence

   This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

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10. 
    Benchmarks & surveys

    12 September 2017
    Agency managementAgency rostersMarketing procurementOrganisation & structure

    Marketing Procurement Category Tree

    WFA

    WFA member survey. For additional details, please log in.

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11. 
    Benchmarks & surveys

    26 June 2017
    Agency managementAgency review & pitchingData & analyticsData-driven marketing

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
12. 
    Benchmarks & surveys

    14 June 2017
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"