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Consumer insight
Benchmark: Measuring the ROI of the Insights function
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analytics
Benchmark: Consumer Intimacy Programs
WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insight
Benchmark: Insights Core Competencies
WFA member benchmark on the key skills insights leaders are focusing on
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InfluencersInfluencersMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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Marketing capabilitiesOrganisation & structure
Marketing capability: the soft reply to a hard question
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
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AI
Benchmark: Generative AI training
WFA member benchmark exploring training in Generative AI.
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Marketing procurement
Benchmark: Global category management - Production consultants
WFA member benchmark on how marketing organisations work with production consultants.
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Consumer insight
Benchmark: Consumer segmentation partners in APAC
WFA member benchmark on identifying segmentation suppliers in APAC
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Marketing capabilities
Benchmark: Marketing Capability Investment
This new WFA member benchmark dispels the myths on capability investment.
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Media governance
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
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Marketing procurement
Benchmark: Savings Categorisation of Inflation Hedging
WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
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Digital policy
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).