Posts about Benchmarks & surveys

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  1.    Survey on Working with adtech and martech startups
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

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  2.    Benchmark on setting up knowledge/insights sharing platforms
    Data & analytics

    Benchmark on setting up knowledge/insights sharing platforms

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

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  3.    Benchmark on Media auditor RFP
    Media governanceAgency evaluation & performance

    Benchmark on Media auditor RFP

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…

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  4.    Benchmark on recommended Customer Data Strategy Consultants
    Agency managementMarketing procurementData & analytics

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

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  5.    Benchmark on recommended Creative agencies in Middle East
    Agency managementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…

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  6.    Survey on measuring market share
    Agency evaluation & performanceMarketing procurement

    Survey on measuring market share

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

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  7.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  8.    Benchmark on recommended eCommerce partners in Europe
    Agency managementMarketing procurement

    Benchmark on recommended eCommerce partners in Europe

     WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

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  9.    Benchmark on recommended creative agencies and consultancies
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  10.    Benchmark on Fashion/beauty agencies in Australia
    Agency management

    Benchmark on Fashion/beauty agencies in Australia

     

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  11.    Benchmark on the use of supply chain financing
    Agency remuneration & contractsMarketing procurement

    Benchmark on the use of supply chain financing

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…

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  12.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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