Posts about Benchmarks & surveys

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  1.    Survey on Managing PR suppliers
    Agency managementMarketing procurement

    Survey on Managing PR suppliers

    Survey on how members source and manage the public relations category. 

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  2.    Benchmark on recommended consultancies for brand architecture development
    Agency managementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

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  3.    Benchmark on Recommended Agencies for Social Media Audit in China
    Agency managementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  4.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

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  5.    Benchmark on brand tracking in China
    Agency review & pitchingMarketing procurement

    Benchmark on brand tracking in China

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

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  6.    Benchmark on  Innovative brand tracking suppliers
    Agency management

    Benchmark on Innovative brand tracking suppliers

     

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  7.    Study results on Verification partners & viewability
    Ad fraud & verificationMarketing procurement

    Study results on Verification partners & viewability

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…

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  8.    Benchmark on Average video view figures
    Audience measurement

    Benchmark on Average video view figures

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

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  9.    Survey results on Managing ad testing
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

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  10.    Survey on Managing global agency rosters
    Agency management

    Survey on Managing global agency rosters

     

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  11.    Benchmark - Approaches to econometric modelling
    Data & analytics

    Benchmark - Approaches to econometric modelling

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…

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  12.    Benchmark on Recommended digital content agencies in Europe
    Agency review & pitchingMarketing procurement

    Benchmark on Recommended digital content agencies in Europe

    WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

    Read more about "Benchmark on Recommended digital content agencies in Europe"