Posts about Benchmarks & surveys

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  1.    Benchmark: Marketing Budget Setting

    Benchmark: Marketing Budget Setting

    WFA benchmark containing best practices of marketing budget setting.

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  2.    Benchmark: Recommended Capability Vendors
    Marketing capabilities

    Benchmark: Recommended Capability Vendors

     WFA benchmark containing member-recommended capability training vendors .

    Read more about "Benchmark: Recommended Capability Vendors"
  3.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  4.    Benchmark: Approaches to entertainment marketing
    Marketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA member benchmark on how organisations are approaching the entertainment marketing category

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  5.    Benchmark: The Evolution of Couponing
    Marketing procurement

    Benchmark: The Evolution of Couponing

    WFA member benchmark on how organisations are evolving their approach to couponing.

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  6.    Benchmark: Consumer Segmentation

    Benchmark: Consumer Segmentation

    This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

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  7.    Benchmark: Brand Health Tracking Programmes

    Benchmark: Brand Health Tracking Programmes

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

    Read more about "Benchmark: Brand Health Tracking Programmes"
  8.    Benchmark: Consumer Data Platforms

    Benchmark: Consumer Data Platforms

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

    Read more about "Benchmark: Consumer Data Platforms"
  9.    Benchmark: KPI Dashboard
    Marketing operations

    Benchmark: KPI Dashboard

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

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  10.    DGX Benchmark: Meta Pixel
    Digital policy

    DGX Benchmark: Meta Pixel

    A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…

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  11.    Benchmark: Search engine optimisation (SEO) structure
    Marketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA member benchmark exploring SEO structures.

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  12.    Benchmark: PR agencies in South East Asia
    Marketing procurement

    Benchmark: PR agencies in South East Asia

    WFA member benchmark on recommended PR agencies operating in SEA region.

    Read more about "Benchmark: PR agencies in South East Asia"