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Marketing procurement
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Media measurementMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365
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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure
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A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Value of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Media governanceMarketing capabilities
Marketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
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A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
WFA member benchmark on how to manage social media hacks
Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
Marketing capabilitiesBenchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…