Posts about Benchmarks & surveys

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  1.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

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  2.    Benchmark: Negotiating paid search deals
    Marketing procurement

    Benchmark: Negotiating paid search deals

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

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  3.    WFA Benchmark Results: Taking a Deeper Dive into Retail Media
    eCommerceRetail Media

    WFA Benchmark Results: Taking a Deeper Dive into Retail Media

    Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…

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  4.    Benchmark: Global Category Management – Models (for artwork/photography)
    Marketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

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  5.    Benchmark: Global Category Management – Digital Commerce
    Marketing procurement

    Benchmark: Global Category Management – Digital Commerce

    This WFA member benchmark examined the category management of Digital Commerce

    Read more about "Benchmark: Global Category Management – Digital Commerce"
  6.    WFA Benchmark: Media Ad Servers in a Constantly changing environment
    Marketing technologyData-driven marketingMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

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  7.    Benchmark: Supply-chain finance solutions
    Marketing procurement

    Benchmark: Supply-chain finance solutions

    This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

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  8.    Benchmark: Supplier Relationship Management (SRM) programs
    Marketing procurement

    Benchmark: Supplier Relationship Management (SRM) programs

    WFA member benchmark on Supplier Relationship Management (SRM) programs.

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  9.    Benchmark: Panel service agency(s) fee increases
    Marketing procurement

    Benchmark: Panel service agency(s) fee increases

    WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

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  10.    Benchmark: Job description for capability role
    Marketing capabilities

    Benchmark: Job description for capability role

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

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  11.    Benchmark: Recommended tools for in-house agency operations
    Marketing capabilities

    Benchmark: Recommended tools for in-house agency operations

    WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

    Read more about "Benchmark: Recommended tools for in-house agency operations"
  12.    Benchmark: Global Category Management – Digital production & publishing
    Marketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    This WFA member benchmark examines the category management of digital production & publishing.

    Read more about "Benchmark: Global Category Management – Digital production & publishing"