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Benchmark: Marketing Budget Setting
WFA benchmark containing best practices of marketing budget setting.
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Marketing capabilities
Benchmark: Recommended Capability Vendors
WFA benchmark containing member-recommended capability training vendors .
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Marketing procurement
Benchmark: Approaches to entertainment marketing
WFA member benchmark on how organisations are approaching the entertainment marketing category
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Marketing procurement
Benchmark: The Evolution of Couponing
WFA member benchmark on how organisations are evolving their approach to couponing.
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Benchmark: Consumer Segmentation
This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…
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Benchmark: Brand Health Tracking Programmes
This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…
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Benchmark: Consumer Data Platforms
This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…
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Marketing operations
Benchmark: KPI Dashboard
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
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Digital policy
DGX Benchmark: Meta Pixel
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
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Marketing procurement
Benchmark: Search engine optimisation (SEO) structure
WFA member benchmark exploring SEO structures.
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Marketing procurement
Benchmark: PR agencies in South East Asia
WFA member benchmark on recommended PR agencies operating in SEA region.