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Diversity & Inclusion
Global marketing industry launches 2023 DEI Census
Marketing professionals to share their workplace experiences by filling in anonymous,…
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Agency managementMarketing procurement
Benchmark: Cascading sustainability commitments to agencies
This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
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Digital policy
DGX benchmark on WFA members’ data ethics policies
Benchmark on data ethics policies
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Agency review & pitching
Benchmark: Recommended Creative Agencies for Sustainability
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
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Marketing procurement
Benchmark: Global Category Management – Artwork, pre-press & print
This WFA member benchmark examined the category management of artwork, pre-press & print.
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
WFA benchmark on In-housing Digital Media, from an agency point of view
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Marketing procurement
Benchmark: Negotiating paid search deals
This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
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WFA Benchmark Results: Taking a Deeper Dive into Retail Media
Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…
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Marketing procurement
Benchmark: Global Category Management – Models (for artwork/photography)
This WFA member benchmark examined the category management of models, for photography and/or artwork.
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Marketing procurement
Benchmark: Global Category Management – Digital Commerce
This WFA member benchmark examined the category management of Digital Commerce
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Marketing technologyMarketing technologyData-driven marketingMarketing technology
WFA Benchmark: Media Ad Servers in a Constantly changing environment
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Marketing procurement
Benchmark: Supply-chain finance solutions
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.