Related content
-
Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
-
Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureMarketing has the chance to lead post pandemic but structures need an overhaul
Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
-
Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
-
CreativityBrand purposeMy favourite campaign of 2020...
Read more about "My favourite campaign of 2020..."Six industry leaders highlight the work that has impressed them in this strangest of years.
-
Brand purposeUK ad industry launches initiative to tackle climate emergency
Read more about "UK ad industry launches initiative to tackle climate emergency"Ad Net Zero aims to achieve net-zero emissions by 2030
-
Brand purposeWFA Better Marketing Pod Ep. 2: Marketing in times of Covid
Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
-
Brand purposeBrand reputationItalian advertisers investing more on brand purpose during and post-Covid, finds UPA study
Read more about "Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study"UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…
-
Brand purposeWhat are you looking for in the Global Marketer of the Year 2020?
Read more about "What are you looking for in the Global Marketer of the Year 2020?"Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
-
Brand purposeUK ad industry launches initiative to eliminate negative environmental impact of production
Read more about "UK ad industry launches initiative to eliminate negative environmental impact of production"AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA
-
Brand purposeI don't want yet another soft drinks company screaming purpose at me
Read more about "I don't want yet another soft drinks company screaming purpose at me"We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…
-
Brand purposeBrand reputationWhy did brands fail to pause ads on #BlackoutTuesday?
Read more about "Why did brands fail to pause ads on #BlackoutTuesday?"Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…
-
Brand purposeThe purpose of marketing will not change post Covid-19 but marketers must
Read more about "The purpose of marketing will not change post Covid-19 but marketers must"Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as…