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Brand reputation
CMO lockdown learnings: how marketing can boost your brand
A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the…
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Brand purposeBrand reputation
Why did brands fail to pause ads on #BlackoutTuesday?
Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…
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Ad fraud & verificationDigital policyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Brand reputationMarketing operationsData & analytics
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
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Brand purposeBrand reputation
Webinar: How can marketing change the world?
"Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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CreativityBrand reputation
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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Brand reputation
WFA launches The State of Advertising report
Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Brand purposeBrand reputation
Putting People First: 10 years of WFA's Project Reconnect
10 years of learnings from running Project Reconnect
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Diversity & InclusionBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…