Digital transformationMarketing technologyData-driven marketingMarketing technology
Considerations on the road to digital transformation (2017)
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‘SPARCS’ – a framework to plan for your digital transformation
The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
Digital transformationData & analytics
Five step process to Data Driven Marketing (2017)
Content marketingCreativityMarketing operations
5 ways to make newsrooms & content more effective
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MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia
Ad fraud & verificationProgrammaticAd blockingData & analytics
Compendium of ad fraud knowledge for media investors
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
CMO FORUM: 2015 Year in Review
CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…
Integrated marketingOrganisation & structure
Benchmark on C-suite roles and responsibilities
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
#12tweets from our CMO FORUM @Cannes_Lions
The elements of digital transformation
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…