Posts about Case Studies

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  1.    Coca-Cola / ‘The phonetic can’

    Coca-Cola / ‘The phonetic can’

    Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…

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  2.    Unilever / ‘The Will’

    Unilever / ‘The Will’

    At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…

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  3.    L’Oréal / ‘The Non-Issue’

    L’Oréal / ‘The Non-Issue’

    In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…

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  4.    Gillette / ‘First shave’

    Gillette / ‘First shave’

    Gillette reiterates commitment to dispelling harmful gender stereotypes

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  5.    Mattel / ‘Creatable World’

    Mattel / ‘Creatable World’

    Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.

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  6.    AB InBev / ‘All love is love’

    AB InBev / ‘All love is love’

    Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

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  7.    ANZ Bank / ‘Bank in the name of love’

    ANZ Bank / ‘Bank in the name of love’

    ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

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  8.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

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  9.    Skol / Reposter

    Skol / Reposter

    Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand,…

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  10.    Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

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  11.    REI / The Level Playing Field

    REI / The Level Playing Field

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

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  12.    Barbie / Blonde Ambition

    Barbie / Blonde Ambition

    How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

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