Posts about Consumer insight

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  1. Webinar: Turning uncertainty to advantage
    Videos & webinars
    22 June 2017
    Consumer insight

    Webinar: Turning uncertainty to advantage

    WFA, Flamingo

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

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  2. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmarks & surveys
    24 March 2017
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

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  3. 10 steps to close the gap between digital consumers and businesses
    Benchmarks & surveysReports & whitepapers
    31 January 2017
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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  4. Benchmark on testing big ideas
    Benchmarks & surveys
    12 December 2016
    Consumer insight

    Benchmark on testing big ideas

    WFA

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

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  5. Webinar: What is the future of insights?
    Videos & webinars
    5 September 2016
    Consumer insight

    Webinar: What is the future of insights?

    WFA, System1

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

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  6. Webinar: Generating actionable insights from online communities
    Videos & webinars
    22 July 2016
    Consumer insight

    Webinar: Generating actionable insights from online communities

    WFA, CSpace

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

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  7. 7 Deadly Sins of Marketing
    Reports & whitepapers
    14 March 2015
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

    WFA, Karmarama, We Are Social

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  8. Survey on brand tracking
    Benchmarks & surveys
    15 January 2015
    Consumer insightData & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

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