Posts about Content & Innovation

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  1. Survey on Independent Media Advisors
    Benchmarks & surveys
    19 February 2018
    Agency evaluation & performanceData & analyticsData-driven marketing

    Survey on Independent Media Advisors

    WFA

     WFA member survey. For additional details, please log in.

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  2. Survey on the Future of Programmatic Media
    Benchmarks & surveys
    25 January 2018
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

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  3. Benchmark on Customer experience transformation
    Benchmarks & surveys
    24 October 2017
    ChannelsAgency review & pitchingIntegrated marketing

    Benchmark on Customer experience transformation

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"
  4. Benchmark on Ad pre-testing
    Benchmarks & surveys
    16 October 2017
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  5. Survey on Global Ad Viewability & Ad Fraud levels
    Benchmarks & surveysReports & whitepapers
    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

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  6. Europe research: The economic impact of data-driven advertising (2017)
    Reports & whitepapers
    8 September 2017
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    EDAA, IAB

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

    Read more about "Europe research: The economic impact of data-driven advertising (2017)"
  7. Survey Results: Marketing Capability Programmes
    Benchmarks & surveys
    4 July 2017
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

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  8. Survey results on sourcing experiential and marketing materials
    Benchmarks & surveys
    30 June 2017
    Agency review & pitchingMarketing procurement

    Survey results on sourcing experiential and marketing materials

    WFA, InnerWorkings

    WFA member survey. For additional details, please log in.

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  9. Benchmark on recommended Digital Analytics Agencies
    Benchmarks & surveys
    26 June 2017
    Agency managementAgency review & pitchingData & analyticsData-driven marketing

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  10. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmarks & surveys
    14 June 2017
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  11. Survey on Social Media & Social Content Management 2017
    Benchmarks & surveys
    7 June 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  12. Benchmark on Integrated Production
    Benchmarks & surveys
    24 May 2017
    Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"