Posts about Content & Innovation

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  1.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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  2.    Benchmark on launch strategies
    Integrated marketingMarketing operations

    Benchmark on launch strategies

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on launch strategies"
  3.    Benchmark on shifting consumer behavior in Germany
    Integrated marketing

    Benchmark on shifting consumer behavior in Germany

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on shifting consumer behavior in Germany"
  4.    APAC Programmatic Maturity Report 2018
    Audience measurementProgrammaticDigital transformationData & analyticsData-driven marketing

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  5.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  6.    Poll on Programmatic Practice & Proficiency in APAC
    ProgrammaticIntegrated marketingDigital transformationMarketing technologyMarketing technology

    Poll on Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

    Read more about "Poll on Programmatic Practice & Proficiency in APAC"
  7.    Effie Awards launches in Pakistan
    Creativity

    Effie Awards launches in Pakistan

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

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  8.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Data-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  9.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

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  10.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

    Read more about "Survey on Performance Marketing"
  11.    Creativity is more important than data, say four out of 10 Norwegian advertisers
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

    Read more about "Creativity is more important than data, say four out of 10 Norwegian advertisers"
  12.    Mobility campaign wins top award in Spain
    Creativity

    Mobility campaign wins top award in Spain

    Toyota campaign “Driving how you think” wins the  Read more about "Mobility campaign wins top award in Spain"