Posts about Content & Innovation

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  1.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

    Global Content Production Ecosystem 2018

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  2.    Benchmark on launch strategies
    Integrated marketingMarketing operations

    Benchmark on launch strategies

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  3.    Benchmark on shifting consumer behavior in Germany
    Integrated marketing

    Benchmark on shifting consumer behavior in Germany

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  4.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

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  5.    Effie Awards launches in Pakistan
    Creativity

    Effie Awards launches in Pakistan

    PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan

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  6.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  7.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

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  8.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  9.    Creativity is more important than data, say four out of 10 Norwegian advertisers
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

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  10.    Mobility campaign wins top award in Spain
    Creativity

    Mobility campaign wins top award in Spain

    Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand…

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  11.    Campaign about ‘indoor generation’ awarded in Denmark
    Creativity

    Campaign about ‘indoor generation’ awarded in Denmark

    Danish roof and skylights manufacturing company wins True Award Grand Prix

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  12.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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