Content marketingOrganisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
Digital transformationMarketing effectiveness
Webinar: The journey towards customer-centricity
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
Portuguese conference takes on the new 3P's of marketing
Building Social Communities
What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…
Digital policyData collection & privacyData-driven marketing
Delivering Value to Consumers from data
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
Webinar on Reciprocity: The future of comms planning?
In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…
InfluencersContent marketingIntegrated marketing
Benchmark on Celebrities in Advertising
WFA members sharing insights on whether using celebrities in advertising is effective or not.
Integrated marketingMarketing capabilities
Webinar: Global marketing capability development
Webinar featuring Maarten Albarda from MLA Consulting sharing his experience on marketing capability development
The Netherlands prepares for daylong advertising festival
5th annual "24Festival" to take place on 7 October
Agency review & pitchingContent marketingMarketing procurement
Benchmark on Recommended Digital Content Agencies Asia
Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).
Agency review & pitchingAgency rostersCreativityMarketing procurement
Survey on creative agency collaboration
Survey creative agency selection and collaboration.