Posts about Content & Innovation

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  1.    Webinar: The journey towards customer-centricity
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…

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  2.    Portuguese conference takes on the new 3P's of marketing
    Creativity

    Portuguese conference takes on the new 3P's of marketing

    WFA News

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  3.    Building Social Communities
    ChannelsInfluencers

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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  4.    Delivering Value to Consumers from data
    Digital policyData collection & privacyData-driven marketing

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

    Read more about "Delivering Value to Consumers from data"
  5.    Webinar on Reciprocity: The future of comms planning?
    Integrated marketing

    Webinar on Reciprocity: The future of comms planning?

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

    Read more about "Webinar on Reciprocity: The future of comms planning?"
  6.    Benchmark on Celebrities in Advertising
    InfluencersContent marketingIntegrated marketing

    Benchmark on Celebrities in Advertising

    WFA members sharing insights on whether using celebrities in advertising is effective or not.

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  7.    Webinar: Global marketing capability development
    Integrated marketingMarketing capabilities

    Webinar: Global marketing capability development

    Webinar featuring Maarten Albarda from MLA Consulting sharing his experience on marketing capability development

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  8.    The Netherlands prepares for daylong advertising festival
    Creativity

    The Netherlands prepares for daylong advertising festival

    5th annual "24Festival" to take place on 7 October

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  9.    Benchmark on Recommended Digital Content Agencies Asia
    Agency review & pitchingContent marketingMarketing procurement

    Benchmark on Recommended Digital Content Agencies Asia

    Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).

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  10.    Survey on creative agency collaboration
    Agency review & pitchingAgency rostersCreativityMarketing procurement

    Survey on creative agency collaboration

    Survey creative agency selection and collaboration.

    Read more about "Survey on creative agency collaboration"