Related content
-
AdReaction: Getting gender right
AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…
-
The Gender Equality Measure
The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
-
Diversity & Inclusion
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
-
What Women Want
Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…
-
Depictions, perceptions and harm (2018)
An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…
-
Diversity & Inclusion
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
-
The case for unstereotyping ads
The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
-
Lululemon / Modern menswear
Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
-
Ariel / Dads #sharetheload
How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
-
Axe / Scent of a man
How Axe reinvented itself in order to appeal to the modern man
-
Diversity & InclusionBrand purpose
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
-
Kenzo / My Mutant Brain
Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising