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Data collection & privacy
Life after GDPR: what next for the advertising industry?
Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
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Digital policyData collection & privacyData-driven marketing
Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
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ProgrammaticDigital policyData collection & privacy
DGX meeting overview (June 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Brand safetyBrand safetyData collection & privacy
Taking the brand safety agenda forward
WFA signs MoU on Online Advertising and Intellectual Property Rights
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Agency evaluation & performanceConsumer insightData & analytics
Tutorial Key Performance Indicator
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Audience measurementOrganisation & structureMedia transformationData-driven marketing
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Consumer insightData & analytics
Benchmark on marketing research methodologies
WFA member benchmark. For additional details, please log in.
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Digital policyData collection & privacy
DGX meeting overview (May 2018)
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
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Digital policyMarketing to childrenData collection & privacy
DGX meeting overview (April 2018)
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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Agency review & pitchingConsumer insight
Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…
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Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy
PAG Meeting Overview (May 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.