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Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Digital policyData collection & privacy
Eliminating the most annoying ad formats
The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Digital policyData collection & privacy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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Digital policyData collection & privacy
DGX meeting overview (February 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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Digital policyData collection & privacy
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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Data collection & privacy
Let's make 2018 the year of transparency, says WFA President David Wheldon
In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Digital policyDigital transformationData collection & privacy
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Consumer insight
Creating a culture of insights
Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Data collection & privacy
And the buzzword at Festival of Marketing 2017 was…
…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…
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Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.