Posts about Data & Insight

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  1.    Global viewability benchmarks 2017
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  2.    PAG Meeting Overview (February 2018, Brussels)
    Digital policyMarketing lawInfluencersInfluencersData collection & privacy

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

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  3.    Eliminating the most annoying ad formats
    Digital policyData collection & privacy

    Eliminating the most annoying ad formats

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

    Read more about "Eliminating the most annoying ad formats"
  4.    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
    Digital policyData collection & privacy

    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

    In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

    Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"
  5.    DGX meeting overview (February 2018)
    Digital policyData collection & privacy

    DGX meeting overview (February 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

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  6.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

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  7.    Let's make 2018 the year of transparency, says WFA President David Wheldon
    Data collection & privacy

    Let's make 2018 the year of transparency, says WFA President David Wheldon

    In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

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  8.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

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  9.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

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  10.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  11.    And the buzzword at Festival of Marketing 2017 was…
    Data collection & privacy

    And the buzzword at Festival of Marketing 2017 was…

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…

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  12.    Benchmark on Ad pre-testing
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"