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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
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WFA member benchmark. For additional details, please log in.
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Value of advertisingData & analyticsData-driven marketing
Europe research: The economic impact of data-driven advertising (2017)
This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
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Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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ProgrammaticDigital policyData collection & privacy
The contribution of data to digital advertising (Europe, 2017)
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
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Agency review & pitchingMarketing procurementData & analytics
Experiential sampling agencies in Great Britain and Ireland
WFA member survey. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacy
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Digital policyData & analyticsData collection & privacy
Survey on privacy and data management - GDPR (2017)
WFA member survey on how members are evaluating the impact of GDPR on their business.
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Agency review & pitchingMarketing procurementData & analytics
Choosing a Digital Asset Management (DAM) System
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Consumer insight
Webinar: Keeping the brand tracking love alive
Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…
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Agency managementAgency review & pitchingData & analyticsData-driven marketing
Benchmark on recommended Digital Analytics Agencies
WFA member benchmark. For additional details, please log in.
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Consumer insight
Webinar: Turning uncertainty to advantage
Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…