Posts about Data & Insight

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  1. Webinar: Turning uncertainty to advantage
    Videos & webinars
    22 June 2017
    Consumer insight

    Webinar: Turning uncertainty to advantage

    WFA, Flamingo

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

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  2. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmarks & surveys
    14 June 2017
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

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  3. Survey results: Paying for 3rd party verification
    Benchmarks & surveys
    7 June 2017
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

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  4. Survey on Online Advertising Effectiveness
    Benchmarks & surveys
    1 June 2017
    Ad fraud & verificationData & analyticsData-driven marketing

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

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  5. Survey on Media Governance and Guardianship
    Benchmarks & surveys
    1 June 2017
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

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  6. A marketer's guide to ePrivacy (2017)
    Reports & whitepapers
    12 April 2017
    Digital policyData collection & privacy

    A marketer's guide to ePrivacy (2017)

    WFA

    An overview of some of the key elements of the proposed ePrivacy revision.

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  7. Recommendations to master data & tech (2017)
    Reports & whitepapers
    11 April 2017
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  8. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmarks & surveys
    24 March 2017
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

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  9. Programmatic management fee benchmarking
    Benchmarks & surveys
    24 March 2017
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

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  10. DGX Meeting Overview (February 2017)
    Event reports
    17 February 2017
    Digital policyData collection & privacy

    DGX Meeting Overview (February 2017)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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  11. Five step process to Data Driven Marketing (2017)
    Reports & whitepapers
    31 January 2017
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

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  12. 10 steps to close the gap between digital consumers and businesses
    Benchmarks & surveysReports & whitepapers
    31 January 2017
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

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