Posts about Data & Insight

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1. 
   Event reports

   6 October 2018
   ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology

   DGX meeting overview (September 2018)

   WFA

   Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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2. 
   Event reports

   3 October 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (October 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

   Read more about "DGX meeting overview (October 2018)"
3. 
   Event reports

   25 September 2018
   Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy

   PAG Meeting Overview (September 2018, Brussels)

   WFA

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…

   Read more about "PAG Meeting Overview (September 2018, Brussels)"
4. 
   Benchmarks & surveys

   14 August 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

   Survey on content production-data and benchmarking

   WFA, APR

   WFA member survey. For additional details, please log in.

   Read more about "Survey on content production-data and benchmarking"
5. 
   Guides & templates

   11 July 2018
   Digital policyData collection & privacy

   Data Processing Agreement for Advertisers (2018)

   WFA, DigitalDecisions, bvA Netherlands

   This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…

   Read more about "Data Processing Agreement for Advertisers (2018)"
6. 
   Opinions

   10 July 2018
   Data collection & privacy

   Life after GDPR: what next for the advertising industry?

   Catherine Armitage

   Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.

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7. 
   Benchmarks & surveys

   9 July 2018
   Digital policyData collection & privacyData-driven marketing

   Benchmark on corporate social media pages, cookies and data usage post - GDPR

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
8. 
   Event reports

   4 July 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (June 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

   Read more about "DGX meeting overview (June 2018)"
9. 
   Opinions

   28 June 2018
   Brand safetyBrand safetyData collection & privacy

   Taking the brand safety agenda forward

   WFA

   WFA signs MoU on Online Advertising and Intellectual Property Rights

   Read more about "Taking the brand safety agenda forward"
10. 
    Guides & templates

    21 June 2018
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

    Read more about "Global Media Charter"
11. 
    Benchmarks & surveysReports & whitepapers

    14 June 2018
    Agency evaluation & performanceConsumer insightData & analytics

    Tutorial Key Performance Indicator

    UPA (Italy)

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

    Read more about "Tutorial Key Performance Indicator"
12. 
    Event reports

    8 June 2018
    Audience measurementOrganisation & structureMedia transformationData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

    WFA

     Overview of the Media Forum held in July 2018 in Barcelona.

    Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"