Posts about Data & Insight

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  1.    Benchmark on marketing research methodologies
    Consumer insightData & analytics

    Benchmark on marketing research methodologies

     WFA member benchmark. For additional details, please log in.

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  2.    DGX meeting overview (May 2018)
    Digital policyData collection & privacy

    DGX meeting overview (May 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

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  3.    DGX meeting overview (April 2018)
    Digital policyMarketing to childrenData collection & privacy

    DGX meeting overview (April 2018)

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

    Read more about "DGX meeting overview (April 2018)"
  4.    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Agency review & pitchingConsumer insight

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…

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  5.    PAG Meeting Overview (May 2018, Brussels)
    Brand safetyDigital policyBrand safetyMarketing lawData collection & privacy

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

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  6.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Digital policyData collection & privacy

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
  7.    Global viewability benchmarks 2017
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

    Read more about "Global viewability benchmarks 2017"
  8.    PAG Meeting Overview (February 2018, Brussels)
    Digital policyMarketing lawInfluencersInfluencersData collection & privacy

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  9.    Eliminating the most annoying ad formats
    Digital policyData collection & privacy

    Eliminating the most annoying ad formats

    The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

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  10.    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
    Digital policyData collection & privacy

    Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

    In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

    Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"
  11.    DGX meeting overview (February 2018)
    Digital policyData collection & privacy

    DGX meeting overview (February 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

    Read more about "DGX meeting overview (February 2018)"
  12.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"