Posts about Data & Insight

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  1.    Let's make 2018 the year of transparency, says WFA President David Wheldon
    Data collection & privacy

    Let's make 2018 the year of transparency, says WFA President David Wheldon

    In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

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  2.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  3.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

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  4.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  5.    And the buzzword at Festival of Marketing 2017 was…
    Data collection & privacy

    And the buzzword at Festival of Marketing 2017 was…

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…

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  6.    Benchmark on Ad pre-testing
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  7.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  8.    Europe research: The economic impact of data-driven advertising (2017)
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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  9.    Europe research: Data-driven advertising and Europeans’ internet use
    Ad blockingConsumer insight

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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  10.    The contribution of data to digital advertising (Europe, 2017)
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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  11.    Experiential sampling agencies in Great Britain and Ireland
    Agency review & pitchingMarketing procurementData & analytics

    Experiential sampling agencies in Great Britain and Ireland

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  12.    GDPR Guide for Marketers
    Digital policyMarketing to childrenData collection & privacy

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

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