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Data collection & privacy
Let's make 2018 the year of transparency, says WFA President David Wheldon
In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Digital policyDigital transformationData collection & privacy
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Consumer insight
Creating a culture of insights
Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Data collection & privacy
And the buzzword at Festival of Marketing 2017 was…
…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…
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Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Value of advertisingData & analyticsData-driven marketing
Europe research: The economic impact of data-driven advertising (2017)
This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…
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Ad blockingConsumer insight
Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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ProgrammaticDigital policyData collection & privacy
The contribution of data to digital advertising (Europe, 2017)
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
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Agency review & pitchingMarketing procurementData & analytics
Experiential sampling agencies in Great Britain and Ireland
WFA member survey. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacy
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…