Posts about Data & Insight

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1. 
   Event reports

   9 October 2023

   Insight Forum Meeting Overview (September 2023)

   WFA

   From Insights to Foresights

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2. 
   Videos & webinars

   28 September 2023
   Consumer insightData & analytics

   Spotlight: Spark more insights-driven decisions with generative AI

   WFA

   Generative AI can’t make big decisions for you, but it can help you make better decisions.

   Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
3. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Brand Health Tracking Programmes

   WFA

   This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

   Read more about "Benchmark: Brand Health Tracking Programmes"
4. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Consumer Segmentation

   WFA

   This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

   Read more about "Benchmark: Consumer Segmentation"
5. 
   Benchmarks & surveys

   11 September 2023

   Benchmark: Consumer Data Platforms

   WFA

   This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

   Read more about "Benchmark: Consumer Data Platforms"
6. 
   Videos & webinars

   30 June 2023
   Consumer insight

   Spotlight: Embracing the messiness of culture

   WFA

   Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

   Read more about "Spotlight: Embracing the messiness of culture"
7. 
   News

   11 May 2023
   Consumer insightData-driven marketingMarketing effectiveness

   Visa expert joins Insight Forum leadership

   WFA

   Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

   Read more about "Visa expert joins Insight Forum leadership"
8. 
   Benchmarks & surveys

   21 April 2023
   Data & analyticsData collection & privacyData-driven marketing

   WFA Survey: A Closer Look at Data Clean Rooms

   WFA

   In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

   Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
9. 
   Event reports

   31 March 2023
   Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   WFA

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

   Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"
10. 
    Benchmarks & surveys

    15 March 2023

    Benchmark: Direct To Consumers Insights practice

    WFA

    This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

    Read more about "Benchmark: Direct To Consumers Insights practice"
11. 
    Event reports

    6 February 2023
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

    Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
12. 
    Benchmarks & surveys

    19 December 2022
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"