Posts about Data & Insight

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1. 
   Benchmarks & surveys

   20 December 2023
   Consumer insight

   Benchmark: Measuring the ROI of the Insights function

   WFA

   WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

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2. 
   Benchmarks & surveys

   14 November 2023
   Consumer insight

   Benchmark: Consumer segmentation partners in APAC

   WFA

   WFA member benchmark on identifying segmentation suppliers in APAC

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3. 
   Videos & webinars

   19 October 2023
   Media governanceProgrammaticData collection & privacy

   Privacy Spotlight: India

   WFA

   An in-depth overview of recent privacy developments in India impacting brand advertisers.

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4. 
   Videos & webinars

   12 October 2023
   Media governanceProgrammaticData collection & privacy

   Spotlight: An update on Google’s Privacy Sandbox

   WFA

   The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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5. 
   Event reports

   9 October 2023

   Insight Forum Meeting Overview (September 2023)

   WFA

   From Insights to Foresights

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6. 
   Videos & webinars

   28 September 2023
   Consumer insightData & analytics

   Spotlight: Spark more insights-driven decisions with generative AI

   WFA

   Generative AI can’t make big decisions for you, but it can help you make better decisions.

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7. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Brand Health Tracking Programmes

   WFA

   This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

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8. 
   Benchmarks & surveys

   12 September 2023

   Benchmark: Consumer Segmentation

   WFA

   This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

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9. 
   Benchmarks & surveys

   11 September 2023

   Benchmark: Consumer Data Platforms

   WFA

   This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

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10. 
    Videos & webinars

    30 June 2023
    Consumer insight

    Spotlight: Embracing the messiness of culture

    WFA

    Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

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11. 
    News

    11 May 2023
    Consumer insightData-driven marketingMarketing effectiveness

    Visa expert joins Insight Forum leadership

    WFA

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

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12. 
    Benchmarks & surveys

    21 April 2023
    Data & analyticsData collection & privacyData-driven marketing

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"